Bachelor of Arts ( Communication and Media Management)

1. Bachelor of Arts ( Communication and Media Management)

2. What is Communication and Media Management about? • In technologically developed societies, communication in its many forms has become a major industry. Computerisation, electronic information, satellites and other information delivery systems have transformed national and cultural boundaries, leading to an increasingly globalise culture. • This has led to a growing demand for people with knowledge of human aspects of communication and different media, who are competent in analysis, and who have skills in the use of communications technologies.

3. Is Communication and Media Management for you? • It is …. If you are: Sociable An organiser and manager A planner Able to see the big picture • But especially if you are interested in: Current affairs and all forms of media Interested in working with ideas and language The social uses of communications technology

4. Students are encouraged to pursue work experience in relevant organisations during their program. • The program balances theory and practice in communication. • Assignments and activities provide practical and applied projects for studentsto acquire skill and understanding required in the media and communication industries.

5. International Focus of Program • Students in this program become graduates of a cohort of students internationally • Program is also offered in Singapore, Hong Kong and Malaysia • Program developed from key courses in programs offshore

6. Entry requirements • SATAC Code: 444011 • TER for 2008 entry: 57.05 • Alternative pathways: • TAFE • STAT special entry • SAIBT

7. Program structure • Combines compulsory and optional studies over the duration of the program. • Foundation courses • The Communication and Media Management Professional Major comprises: • Public Relations, • Document Design and Publication • Digital Media Techniques • Reporting for the Media • Advertising: Images, Industry and Audience • Creative and Feature Writing for the Media • Communication and Organisations ( Capstone course) • Sub-major and minor studies allow students to develop skills and knowledge in specific fields, for example, Professional Writing, Multimedia Studies, Film and Television, Performing Arts, International Studies or a range of disciplines from across the University.

8. Program structure • Contact hours vary according to individual program structure • Study Full-time or Part-time, or even accelerate the time it takes to graduate by doing some courses in Summer and Winter School Study Periods

9. Our graduates • Within the broad range of disciplines studied in this program, graduates find employment in various professions and sectors. • The diverse skills and knowledge obtained are attractive to employers in a wide range of sectors of the economy who are looking for graduates with versatility and flexibility. • Communication and Media Management allows you to combine your skills and interests for a profession that is both creative and practical.

10. Popular Areas of Employment • Advertising • Arts administration • Consumer research and education • Education • Event Management • Health Promotion • Marketing • Media production management • Public Relations   • Publicity and Promotion • Tourism and Hospitality • ….In small and medium sized businesses where a broad range of skills in communication and the management of media are required. • … In various different sectors where communication and media management supports the efficient organisation of the enterprise.

11. Contact details • Program Director: • Dr Collette Snowden • Collette.Snowden@unisa.edu.au • ph (08) 8302 4474 • Undergraduate Programs Officer • Ms Rosie Paradiso • Rosie.Paradiso@unisa.edu.au • ph (08) 8302 4561 • Experience. The Difference.