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#2. "Broadband Development and Its Impact on Daily Lives in Japan"

#2. "Broadband Development and Its Impact on Daily Lives in Japan". 東京. 松山. Dr. Shiro Uesugi 上杉志朗 Matsuyama University 松山大学. Penetration of Broad Band in Japan. 10 million. Total. source ： MIC Numbers of BB subscribers 2007/ December. Optical Fiber Network. Music Video.

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#2. "Broadband Development and Its Impact on Daily Lives in Japan"

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  1. #2. "Broadband Development and Its Impact on Daily Lives in Japan" 東京 松山 Dr. Shiro Uesugi 上杉志朗 Matsuyama University 松山大学

  2. Penetration of Broad Band in Japan 10 million Total source：MIC Numbers of BB subscribers 2007/ December

  3. Optical Fiber Network

  4. Music Video Require Bandwidth and Contents Typical Broad Band Services • Online Game • Stock Trading • Education • Online Shop

  5. MUSIC: Stores, Radio… • Music Stores • Internet Radio 　　　　↓ • Podcasting, Video Casting

  6. Most Popular = Video Sharing

  7. YouTube • Popular Worldwide

  8. Ｙａｈｏｏ! 動画 • Typical Contents Business by ISPs

  9. Niko-Niko Douga (ニコニコ動画) • 2nd Popular Video Site in Japan

  10. ニコニコ動画　台湾

  11. Convergence between Broad Cast and Telecom • Copy Right Legislation under review • Broadcaster and Telco equal footing

  12. Constructing NGN

  13. PodTV.JP

  14. Lots of Online-Games

  15. Second Life?

  16. Stock Trading, Online-Banking

  17. E-Learning

  18. Online Stores

  19. Remote Sensing

  20. Google Key Words Appearance Frequency

  21. Traded THROUGH BB Goods Music Video Computer Soft Services Financial Trading Education Consultation Traded REAL Goods Daily Products (whatever thing) Services Daily Services (order through BB) Classification

  22. Goods Music Video Computer Soft Services Financial Trading Education Consultation Why BB? Enough Bandwidth and Security Easier Delivery than REAL Closing Gap between Urban and Rural Traded over BB

  23. Goods Daily Products (Whatever thing) Services Daily Products (order through BB) Why BB? Low COST to open stores, PR Closing Gap between Urban and Rural, if there is sufficient delivery system Traded REAL

  24. Wi-Max High Speed Mobile Phone Access Wireless Broad Band • New Trend in Business and Application

  25. Mobile Video Casting

  26. Wireless Access Network Plus Wi-Max service in this year

  27. Wi-Max in Matsuyama and proposed Application

  28. Live IP-Broadcasting

  29. Remote Sensing: Disaster Relief

  30. Tracking School Kids

  31. Ambulance Support System

  32. Business Promotion (PR)

  33. Closed Wireless VPN

  34. Digital Divide to Broad Band Divide • While Broad Band penetration in urban area continues to grow, that of rural area stays at low level • Reason: • Low business opportunities • Low demands • High ratio of old population • Japanese Government launched a policy = “Eliminate Broad Band Zero Region”

  35. Example of An experimental Project • 3 year ICT project in rural Japan. • Description of the project • Findings from questionaries • Interviews

  36. Intention of the Project • Originally… • To test p-DSL technology and network infrastructure • Changed to whether: • participatory development (or bottom-up, DIY) is possible? • DIY is effective in promoting awareness in rural and aged community • By providing a “showcase” for the community

  37. Where about…

  38. Matsuyama Uchiko-Ikazaki

  39. Rural and Full of Nature = Patristic Uchiko Town (then Ikazaki) http://www.town.uchiko.ehime.jp/sightseeing/index.php

  40. Historic and a Nobel Prize Laureate Author Mr. Oe was born Uchiko Town (then Ikazaki) http://www.town.uchiko.ehime.jp/sightseeing/index.php

  41. Kite Festival http://www.town.uchiko.ehime.jp/sightseeing/kankou_takohaku.php

  42. Technology

  43. SWITCH MDF Telephone line (Copper Twisted Pair Cable) Incumbent Data backbone Splitter Broadband backbone prepared by Community (Fiber, FWA, etc.) DSLAM Town Hall Subscribers School <<p-DSL>> ｐ (Proxi, Proximity) －ＤＳＬ

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