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Status and perspectives for selling RZD trains on the German and other international markets. DB AutoZug GmbH. Werner Pietsch. P.T+AZG-M 1 (1). Dortmund. Dortmund, 13.04.2011. Europe by night - with City Night Line. Europe by night - all rotes at a glance.
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Status and perspectives for selling RZD trains on the German and other international markets DB AutoZug GmbH Werner Pietsch P.T+AZG-M 1 (1) Dortmund Dortmund, 13.04.2011
Europe by night - with City Night Line Europe by night - all rotes at a glance • Uniform standard of products across Europe: standardised routines make journeys easier for the customer • Direct city-to-city connections: City Night Line is an uncomplicated and comfortable alternative to air travel • Its network of 800 to 1,500-kilometre routes is clearly designed to complement high-speed services • Sale and fares as for every train of the country of departure – simple travel for rail users , 22.10.2014
Technical solutions for reservations of RZD trains are already available and in use on the German market Reservation requests from DB sales systems are proceeded via the Hermes interface between DB and RZD reservation systems Step 1: Booking request from DB to RZD DB licensed travel agency sales system DB reservation system EPA RZDreservation system EXPRESS Customer send booking request sends booking request DBsales system , 22.10.2014
Technical solutions for reservations of RZD trains are already available and in use on the German market Step 2: Re-confirmation booking from Express RZD to EPA DB reservation system RZDreservation system EXPRESS DB licensed travel agency sales system DB reservation system EPA proceedsbooking and communicates coach/place Customer transmits information issue reservation DBsales system Communication dialogue between EXPRESS and EPA reservation system is proceeded according to HOSA communication standard (Hermes Open System Architecture, UIC leaflet 918) , 22.10.2014
DB sales places can already reserve international as well as domestic RZD trains • International RZD trains: for example Moscow-Nice train, whole journey , 22.10.2014
DB sales places can already reserve international as well as domestic RZD trains • International RZD trains: for example Moscow-Nice train, intermediate journey Vienna-Nice , 22.10.2014
DB sales places can already reserve international as well as domestic RZD trains • Domestic RZD trains: for example St. Petersburg-Irkutsk , 22.10.2014
Information on how to book RZD trains are included in the Deutsche Bahn sales manuals The electronic „Verkaufsleitfaden“ (sales manual) includes for example a dedicated chapter for the RZD Moscow-Nice train: , 22.10.2014
Faciliating sales for foreign markets even further could increase international sales for RZD trains - three suggestions 1) offering global price tickets for domestic and international trains • global price tickets contain ticket- and add-on part both in one • one whole ticket for the customer instead of (several) ticket(s) plus add-on: easy to sell, easy price communication – one price towards customer • already existing technical solutions (Hermes interface) can be used • Moscow-Paris and Moscow-Nice are already good examples for global price trains global price:ticket plus reservation all in one ticket(s) add-on , 22.10.2014
Faciliating sales for foreign markets even further could increase international sales for RZD trains - three suggestions 2) Overcoming technical obstacles in sales • separate allotments of places for foreign markets • different booking periods for starting and intermediate stations • harmonization of tarif codes, train number logic etc. • using UIC standards for implementing new solutions , 22.10.2014
Faciliating sales for foreign markets even further could increase international sales for RZD trains - three suggestions 3) opening new sales channels in foreign markets • e.g online-ticketing wiht homeprinted tickets, travel agencies • introduction of global price ticketing faciliates integration into new sales channels • adaption of the „home-market-principle“ eases sales and helps to promote products: different pricing policy for different countries , fitting into the general tarif environment of the respective countries , 22.10.2014
Spaciba / thank you / vielen Dank ! , 22.10.2014