1 / 17

Market Fres h Friday Pitching & Media Relations

Market Fres h Friday Pitching & Media Relations. Presented by Samantha Craven. Defining the Pitch. Two ways to “pitch” your story to media The press release The pitch How do you decide which is best for your story?. Advantages of a Press Release. Share news with many media contacts

aislin
Download Presentation

Market Fres h Friday Pitching & Media Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Market Fresh FridayPitching & Media Relations Presented by Samantha Craven

  2. Defining the Pitch • Two ways to “pitch” your story to media • The press release • The pitch • How do you decide which is best for your story?

  3. Advantages of a Press Release • Share news with many media contacts • Easy media coverage

  4. Advantages of a Pitch • Pitching is one-on-one • Build relationships with media

  5. Targeting your Press Release • Who should you pitch your story to? • List of reporters/media contacts • Build list manually • Use media database • CisionPoint • Vocus

  6. Targeting your Pitch • Who should you pitch your story to? • 1-2 targeted reporters

  7. Planning a Press Release • Consider this: • What is the key message? • Who is the primary audience? • What objective does the news release serve?

  8. Elements of a Press Release • Logo • Date • Headline • Subhead • City of origination • Lead paragraph • Quotes • Links • Boilerplate • Contact

  9. Tips for Writing a Press Release • Short, succinct headline and subhead • Lead should clarify relevance of news • Tie to current news or trends • Write simply—use active voice, be direct, clear • Follow the AP Stylebook • Important information in the first 2 paragraphs • Length • 200 to 300 words • 2 to 3 sentences • 5 to 6 paragraphs

  10. Sending a Press Release • Send by email or fax • Do not send as an attachment • Include links • Avoid the spam folder

  11. Elements of a Pitch • Introduction • Explanation • Key message • Call to action

  12. The Pitch • Connect with journalists one-on-one • Many forms—letter, email, phone call, Tweet • Be clear about what you want • Make it relevant • Establish a relationship • Be creative

  13. Measuring your Success • Count clips • Search for mentions • Google news or monitoring service • Accurate count of stories • Calculate impressions • How many people saw your message? • Based on circulation or unique visitors/month • Rough estimate of message exposure • Which type of measurement is right for you?

  14. Media Relations • Make follow-up calls quick and direct • Keep trying • Have a plan • First impressions are important! • Line up spokespeople

  15. Tips for Media Interviews • Understand purpose • Assemble data • Talking points • Concise speech • Relax!

  16. Other Types of Media Relations • News Conferences • Media Tours • Press Parties • Crisis Communication

  17. Questions? • Any questions? • Thanks for participating! • If you have additional questions after the webinar, contact me: Samantha@missouripartnership.com • Remember to follow Missouri Partnership on Twitter (@MoPartnership) and like us on Facebook! • Join us Friday, Oct. 5 for Advertising and Messaging

More Related