1 / 9

From Audience Ethnographer to Strategic Comm Evaluator Ystad-Ørecomm Seminar, 1-2 June 2012

From Audience Ethnographer to Strategic Comm Evaluator Ystad-Ørecomm Seminar, 1-2 June 2012. Revisiting Media Ethnograhy.

aitana
Download Presentation

From Audience Ethnographer to Strategic Comm Evaluator Ystad-Ørecomm Seminar, 1-2 June 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. From AudienceEthnographer to Strategic Comm EvaluatorYstad-Ørecomm Seminar, 1-2 June 2012

  2. Revisiting Media Ethnograhy • From PTR (telenovelas) and ‘formation of publics’ (gaucho-studywith theorists as J.Gonzalez, Giddens, Bourdieu, Bertaux, Audience Research Scholars as Lull) to extremesynchronism and immediategratification studies

  3. The SwingingPendulum • From synchronic to synchronic and diachronic and back again • From identity studies to social change studies to citizen engagement to…

  4. Changingfocus • From audience studies to studies of citizen engagement • From ‘sense-making’ studies to studies of deliberation and participation • From single media to multi-media studies

  5. Methods? • Do theyremain the same? • Can methodsused to ‘understand’, unpackingsense-making and identity formation beusedexplore and assess social change?

  6. Methods • A variety for media use (media diaries, photo-ethnography, screening sessions, FGDs, obsevation, Ind.Interviews, surveys) Connected to: • Family history interviews, documentanalysis for diachrony of families • Urban history studies, Media development studies • Study of program supply

  7. Bridging to new challenges • How much of audience studies and media ethnographycanbeuse in my Tanzania study?

  8. Tanzania STudy • To assess the current situation of youth and to assess how youth experience, make use of and engage in civil society-driven media and communication platforms (analogue or digital) and how this connects to participation in public debate and governance processes • To analyse content and what the above mentioned media and com. platforms do/produce, and how socially inclusive the production processes are

  9. Tanzania Study • To analyse what mechanisms are developed to hold governments accountable and transparent (what advocacy strategies do the involved civil society organisations have, if any?) • To analyse how civil society organisations ensure their own accountability to the groups of citizens the advocate on behalf of

More Related