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Rowse’s 1+1 Ranch

Rowse’s 1+1 Ranch. Setting goals at the 1+1 Ranch:. To increase each season’s income by $20,000. To reach more guests outside of the United States. Keeping correspondence with future and past guests. Continue to make improvements to the appearance of the ranch.

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Rowse’s 1+1 Ranch

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  1. Rowse’s 1+1 Ranch

  2. Setting goals at the 1+1 Ranch: • To increase each season’s income by $20,000. • To reach more guests outside of the United States. • Keeping correspondence with future and past guests. • Continue to make improvements to the appearance of the ranch.

  3. Challenges to attract to our Ranch • In Nebraska many people think we only consist of: • Football • Cornfields • interstate 80 • flat land • Scenery (We do not have mountains) • People do not see Nebraska as a ranching country.

  4. Advantages to our Ranch in Nebraska • We are located in the heart of the Sandhills • Easy to drive to for guests in the eastern U.S. • Wide open spaces to see for miles • Our riding conditions are desirable • Friendliness of communities in Nebraska • Real working ranch

  5. Challenges for starting and continuing the business • Understanding how much money to spend on advertising. • Knowing where your dollar is best spent • Tracking where your contacts come from • Knowing what your guests are looking for • Knowing how to promote what you have • Money

  6. Marketing Advertising the Ranch -Internet -Facebook -Magazines -Google Ad Words -Joining accredited associations -Dude Ranchers Association- Joined 4 years ago Gives ranch credibility Extra leads Correspondence -Respond to email -Phone inquiries -Send requested brochures -Postcards to past guests -Ranch newsletter

  7. Marketing Food Home cooked meals Beef Fresh vegetables out of our garden Specialty desserts Lodging Newly built cabins Western flair Privacy Hospitality You must have a love for all kinds of people and personalities Employees Friendly Loyal Knowledgeable Hard working

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