A Different Between Search Engine Optimization Vs Digital Marketing

1. A Different Between Search Engine Optimization Vs Digital Marketing

2. SEO and digital marketing are usually a hot topic for debate now and then. Some come with points stressing both of these are same, while some stresses on their differences. Until now, we all are responsive of these two terms. Apparently, these two subjects are like two parallel dishes served on one plate. But it neither indicates the contribution of exact ingredients nor delivers literal results either. • So, what is the underlying theory behind search engine optimizationand Digital Marketing; are they siblings, subsets or just family members.

3. To comprehend the topics, we need to dive in the pool of digitization and try to find out some solid rationales behind.  • SEO revolves around some of the aspects of a website, or we can say it is utilized to gain organic hits. While when it comes to Digital Marketing, the concept is broad. Unlike SEO, it works for the absolute online presence of the website. So, here it can be said that the former is a subset of the later. 

4. SEO and digital marketing have been used as similar terms by most people. But it is to be noted that the two have many differences considering the difference in their functions and techniques. In fact we can consider SEO to be a sub part in the huge realm of digital marketing techniques. SEO can simply be expanded as Search Engine Optimization, a process with which websites or blog sites are being optimized in such a way that their position in the search results generated by prominent search engines is generally on the top.

5. Digital marketing is a broad term which encompasses many marketing strategies. To put it simply, digital marketing means that you use digital technology on digital channels to promote your product/brand — this can include social media advertising, blogging, email marketing, and/or search engine optimization (SEO), among others. • SEO, meanwhile, is a method that marketers use to drive traffic to their content. SEO uses search engines to raise the profile of their brand/product, by optimizing content in order to get a high ranking on search engine results.

6. Furthermore, with every passing day, the concept and calculation of this subject become unpredictable as the algorithm of the search engine might pop up with something new. Now, bumping to Digital marketing, it involves SEO as is its part just like SMO, SEM, and internet marketing.  • In simple words,  we can contemplate SEO as an integrated form of digital marketing but cannot give it the same worth.

7. Over the last few years, the bridge between both SEO and Digital marketing has been blurred out, which is forcing the people to think they are identical. Whereas going deep down in the books, there is still a fine line amid both. Integration of these high flying tools and accurate engaging strategy together can substantiate any business on the online front. As a concluding statement “An SEO Company will help you in ranking higher while a digital marketing company will endeavor in enhancing the online presence clubbing the traffic along with sales”. Chuck out your anticipation and adjoin the presence of both the chapters and retain your customers for a nerve ending time.

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