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BGIA Midterm Presentation

BGIA Midterm Presentation. By Adam T. Samson. The Company. Organization Chart. The Mission. Serving Underserved Markets Women Younger Demographic Small Business Means of Attack Fox Translator vs. Jargon Personality & Personas vs. Market Experts Video Core Values Constantly Updated

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BGIA Midterm Presentation

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  1. BGIA Midterm Presentation By Adam T. Samson

  2. The Company

  3. Organization Chart

  4. The Mission Serving Underserved Markets • Women • Younger Demographic • Small Business Means of Attack • Fox Translator vs. Jargon • Personality & Personas vs. Market Experts • Video Core Values • Constantly Updated • Relevant to their daily lives • Complete with commentary and analysis • Presented in a way that allows them to interact not just with the news but with each other about the news

  5. Key Competitors (FBN) Television Web

  6. Shows

  7. Anatomy of FoxBusiness.com

  8. Anatomy of FoxBusiness.com Navigation Bar

  9. Anatomy of FoxBusiness.com Top Six Headlines

  10. Anatomy of FoxBusiness.com Fox Business Video

  11. Anatomy of FoxBusiness.com Market Snapshot

  12. Anatomy of FoxBusiness.com Latest Headlines

  13. Anatomy of FoxBusiness.com Fox Translator

  14. Anatomy of FoxBusiness.com Fox Poll

  15. Anatomy of FoxBusiness.com Advertisements

  16. My Role

  17. Goal To make rather complex inflation data (Consumer Price Index) more accessible to those who don’t have degrees in economics, finance, etc. Idea Develop our own proprietary “shopping cart” of food-goods (after all, everyone needs to eat) that can be priced monthly; Calculate the average national price of each good, total shopping cart price and how many hours it takes the “average consumer” to buy the cart. Execution Mine average U.S. cart price data for last decade; Mine average U.S. earnings data for last decade; Crunch the numbers in Excel; Run Linear Regression against BLS Food and Beverage Index to decide whether we have a good proxy for food prices; Launch! Fox Business Shopping Cart

  18. Partial Cart Composition

  19. The Results Year over Year Price of Cart 48¢ 6.23% Minutes to Earn Cart Year over Year 1M6S 2.46%

  20. The End Questions?

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