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Transforming South Bank through Tourism and Regeneration

Transforming South Bank through Tourism and Regeneration. History of South Bank. From the wrong part of town.

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Transforming South Bank through Tourism and Regeneration

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  1. Transforming South Bank through Tourism and Regeneration

  2. History of South Bank

  3. From the wrong part of town... “The South Bank is home to prestigious national and international corporations, to Europe’s largest centre for the arts and the media, and to a growing residential population…However it is generally perceived as a bleak and hostile area, lacking shops and street level activity and difficult for pedestrians to find their way about.”

  4. …to London’s most popular visitor destination 20 million visits per year London’s top destination for overseas tourists Eurostar been and gone Jubilee line extension opened New attractions from BFI IMAX and Oxo Tower Wharf to the London Eye Existing venues have had extensive facelifts e.g. RFH, Young Vic, BFI Southbank New hotspot for hotel developments Now recognised as place for eating and drinking

  5. British Film Institute Ernst & Young Guy’s & St Thomas’ Hospital ITV London Development Agency London South Bank University P&O Developments Shell Coin Street Community Builders Guy’s & St Thomas’ Charity IBM UK King’s College London London Eye company Network Rail National Theatre Southbank Centre Whitbread Our Board members

  6. Our Neighbourhood Model & Vision We promote and improve the South Bank neighbourhood for the benefit of those who work, study or live in the area, as well as the millions who visit each year, with the aim of making South Bank: • A desirable destination for cultural pursuits, business, education and pleasure • A place which supports and encourages investment and business growth • A place with a flourishing and cohesive residential community • A place which is welcoming to visitors • A meeting space • A friendly, clean, colourful, safe, dynamic and diverse area • Plus wider aspirations for borough residents: the virtuous circle

  7. Improving public spaces

  8. Extending and creating a positive South Bank identity

  9. Supporting change

  10. Promoting the area • Established Group to promote the area as a destination • South Bank Marketing Group: Attractions: London Eye, Aquarium, Florence Nightingale Museum, London RIB Voyages Arts venues: Southbank Centre, BFI, National Theatre, Old Vic, Young Vic Shop and restaurant areas: Gabriel’s Wharf, Oxo Tower Wharf, Southbank Centre Hotels: Marriott, Park Plazas, Premier Inn Other: London South Bank University

  11. Promoting the area

  12. Promoting the area

  13. Conclusions • Collective action is at the heart of our success • Not wise to get complacent – too much competition • South Bank’s regeneration is having another renaissance • Importance of linking local economy into local jobs

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