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Computational Social Science

Computational Social Science. Ariel Brio July 23, 2009. About me. BS, Policy & Management, Carnegie Mellon University, 2005 MS, Public Policy & Management, Carnegie Mellon University, 2006 US Department of Defense, 2006-2007 Booz Allen Hamilton, 2007-2009. Contents.

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Computational Social Science

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  1. Computational Social Science Ariel Brio July 23, 2009

  2. About me • BS, Policy & Management, Carnegie Mellon University, 2005 • MS, Public Policy & Management, Carnegie Mellon University, 2006 • US Department of Defense, 2006-2007 • Booz Allen Hamilton, 2007-2009

  3. Contents • Introduction – What is Computational Social Science? • Examples • Current state of the field

  4. Introduction Data-driven social science • Computational Social Science seeks to gain meaning into social phenomena from quantitative data-sets • Diverges from traditional social science in that it applies mathematical methods to mine social data

  5. Introduction Social Sciences include: • Pure fields: • Political Science • Sociology • Economics • Psychology • Applied fields • Management • Marketing • Information systems • Policy analysis • Finance

  6. Introduction Quantitative methods • Statistics & probability • Operations research • Data-mining • Decision Science • Visualization

  7. Examples Logistics systems • Management of goods, information, people, and resources • Military • Commercial • Information systems

  8. Examples Computable General Equilibrium Models • Combines databases of economic and transactional data with input/output models that describe relationships of data to economies and trade

  9. Examples Social Network Analysis • Quantitative and visual models of social relationships • Relationships are measured and clustered to better understand social dynamics • Used often for targeting – both commercial and military

  10. Examples MLB Steroid network – Supply

  11. Examples MLB Steroid network – Team ties

  12. Examples 9/11 Al Qaeda network

  13. Al Qaeda

  14. Examples Amazon network

  15. The field Computational Social Science is going through a renaissance • Internet, databases, and Web 2.0 transformed the measurement and storage of social systems • Social networking • Massive data-bases & cloud computing

  16. The field Organizations making an impact • Academic & Research • Santa Fe Institute • Harvard Institute for Quantitative Social Science • MIT Human Dynamics Group • UCI Institute for Mathematical Behavioral Science • Michigan Institute for Social Research • Commercial & Industry • Hi-tech: Google, Amazon, Apple, Facebook • Defense: Booz Allen Hamilton, SAIC • Ford Motors • ExxonMobil • Government & Non-profit • MITRE • RAND • DoD, CIA, NSA, FBI

  17. The field Getting involved at Arizona • Eller College of Management • Artificial Intelligence Lab • Department of Systems & Industrial Engineering • Multidisciplinary University Research Institute • Modeling Optimization & Research Education

  18. Thank you

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