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Tour & Taxis - 14 & 15 March 2014

Tour & Taxis - 14 & 15 March 2014. [PIAS] Group. Founded in 1982 by Kenny Gates and Michel Lambot Belgian company (headquarters in Brussels) Biggest independent Record Label in Europe 250 collaborators worldwide An international network. What is [PIAS] Nites ?.

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Tour & Taxis - 14 & 15 March 2014

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  1. Tour & Taxis - 14 & 15 March 2014

  2. [PIAS] Group • Founded in 1982 by Kenny Gates and Michel Lambot • Belgian company (headquarters in Brussels) • Biggest independent Record Label in Europe • 250 collaborators worldwide • An international network

  3. Whatis [PIAS] Nites ? • Established in 2008 • Unique live music events for 500 to 15.000 people • One off locations • Paris, Amsterdam, Brussels, Madrid, Berlin, Dublin • Brand activation opportunities around artist and performances • Cutting edge technology activations

  4. From the intimate [small events] • Monthly/Bi Monthly club events in established clubs • 2 to 3 acts on the bill • Focus on showcasing new and emerging talents • Intimate pre-album release show by established artists

  5. to the EXTREME [1 BIG /YEAR] • Every year in Tour & Taxis (Brussels) and other cities in Europe • Up to 10.000 people/day • Eclectic mix of artists • Special locations, incredible artists & experiences, lifetime memories

  6. They have performed at [PIAS] Nites

  7. Target audience 8% 45% 55% 6% 8% 7% 8% 21% 6% 8% 9% • 20-40 yo • Passionate about music and technology • Open-minded party people • Higher income than average 6% 3% Abroad: 10%

  8. [PIAS] controls the bars Pouring rights fully available

  9. Strong media partners Total value > 150 000€

  10. Strong marketing campaigns • > 20 000€ postering investment in small and big formats • > 100 000 flyers • > 50 000 subscribers to our newsletters • Ads on Facebook, Google, YouTube, … • Pure FM and Studio Brussels broadcasting and interviewing artists live • Marketing campaigns with Fnac, Ticketnet, Sherpa, Skynet, …

  11. Brand opportunities • [PIAS] maintains a unique relationship with the performers • Content creation and transmission • Bespoke production opportunities • Artist presence, backstage, interviews, meet & greet • Unlimited opportunities to present and activate new technologies • [PIAS] Media provides technology and music strategy for brand partners

  12. Case Study: Vedett Vedett briefing Think out of the box What [PIAS] developped Take a picture in the Vedett Automatic Studio and find it instantly on Facebook

  13. Case Study: ING ING briefing Get people to subscribe to ING online bank account after the event. Make data collection an enjoyable part of the event What has [PIAS] designed Communication with prospects before, during and after the event On site, subscribe on our computers in a relax zone area inside a Lion cage, get 2 free tracks and try to win a signed guitar by all artists

  14. Other sponsor activations Vedett Take up the challenge and try to beat your friends at Vedett ping-pong ! Lotto Win a VIP package and experience [PIAS] Nites like a millionaire !

  15. Sponsor visibility Extended branding opportunities including WRISTBANDS SCREENS CUPS T-SHIRTS TOKENS

  16. VIP Area THE PLACE TO BE for our partners, VIPs, artists and journalists. Info & table booking : vip@piasnites.com

  17. Sponsor Package • Sectoral exclusivity • Logo on flyers, posters, website, mailings, … • On site visibility and/or location for activation • 50 regular tickets and 20 VIP tickets / day • 15% discount on extra tickets Price: 25 000€

  18. Options • Logo on print campaigns & 3m² banners : 10 000€ • Logo on wristbands : 3000€ • Logo on T-Shirts : 3000€ • Ads on giant screens (min 5x / night) : 2000€ • Logo on drink tokens : 2000€ • Logo on 20 000 reusable cups (1 color) : 4000€

  19. Contact PROMOTER Alexandre PINCHART Alexandre.pinchart@pias.com +32 (0)479 47 54 94 SPONSORING MANAGER Lorenzo SERRA lorenzo@libertinesupersport.be +32 (0)498 92 12 48

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