Marketing for WCC Master Volunteers

1. Marketing for WCC Master Volunteers Create and sustain positive engagement

2. GET READY…Why Marketing? • Marketing can seem like extra work that you don’t have time for. • But it can be a light lift that adds value to your work and engages audiences that might not otherwise know about your program. • If you don’t tell your story, who will? • This webinar, combined with the toolkit available at https://wellconnectedcommunities.extension.org, can help. (Ask your County Extension Agent working with WCC how to get access.)

3. GET READY…Understand Marketing • Marketing is all around you – what catches your attention?

4. GET READY…Understand Marketing • Health marketing case study • Garrett County video: https://vimeo.com/234537477

5. GET READY…Make the Case • Think about the community health issue you are working on • Why is this health issue important to your community? • Specific, personal example • Past Successes on Similar Projects • What worked well in your marketing efforts for a similar project? • Past Challenges • What challenges did you experience in marketing your project and how did you address them?

6. GET READY…Connect the Dots • Watch a video • Scott County video: https://www.youtube.com/watch?v=Cf3gwykmYLw • Do a quick web search to find a story using keywords related to your health issue or community • Answer: • Why is this issue important to the people in the story? • Why might this issue feel important to people watching the story? • What worked well and felt successful? • What challenges did the participants in the story overcome?

7. Get SET…Identify and Recruit Your People • Define Your Team • Health coalition members • Youth and adult volunteers • WCC Master Volunteer • Cooperative Extension agent • Community partners from a variety of sectors • Message: • Outlets: • Desired Outcome:

8. Get SET…Know Your Audience • Describe your community members • Ages • Professions • Life style / activities • Message: • Outlets: • Desired Outcome:

9. Get SET…Connect With Your Advocates • Discover local contacts • News • Social media • Other outlets • Message: • Outlets: • Desired Outcome:

10. GO!Hold events and activities • Using the Toolkit • Useful templates • Messaging guidelines • https://wellconnectedcommunities.extension.org/ • Effective Teamwork • Defining roles • Communication frequency and type • Approval processes and logistics

11. GO!Event and Activity Ideas Engage the Masses Engage Influencers Bring an Issue/Statistic to Life Stage a Humorous Surprise Coordinate Random Act(s) of Kindness

12. GO!Hold events and activities • Tracking and Sharing Your Successes • Media outreach  • Photos • Quotes and testimonials  • Tell a story: • https://www.raisingplaces.org/the-latest/transforming-challenges-into-positive-goals • Links to articles

13. RESOURCESMore for Your Toolbox • WCC Toolkit • https://wellconnectedcommunities.extension.org/ • Spitfire Communications Blueprint • https://smartchart.org/ • County Health Rankings Communications Guide • http://www.countyhealthrankings.org/take-action-improve-health/action-center/communicate

14. The Core Message Well Connected Communities is an effort to cultivate wellness across the country. America's Cooperative Extension System, including (insert land-grant university if applicable), in partnership with National 4-H Council, is equipping volunteer leaders to help their neighbors be healthier at every stage of life. With the support of the Robert Wood Johnson Foundation (RWJF), the nation’s largest philanthropy dedicated solely to health, these communities are cultivating wellness and fostering a Culture of Health in America.

15. Well Connected Communities is a nationwide effort to cultivate wellness led by America's Cooperative Extension System, in partnership with National 4-H Council, with support from the Robert Wood Johnson Foundation.