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COMMUNICATION STRATEGY Supporting a dynamic community of practice

Develop a shared space, create new knowledge, raise profile of QA in VET, engage with stakeholders, enhance transparency.

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COMMUNICATION STRATEGY Supporting a dynamic community of practice

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  1. COMMUNICATION STRATEGYSupporting a dynamic community of practice

  2. Communications objectives • Develop a shared/common space • Create new knowledge • Position EQAVET as key resource to support implementation of the Recommendation • Raise profile of QA of VET among learners, providers, employers, industry groups • Promote status of VET • Engage with key stakeholders • Promote excellence of information • Enhance transparency and mutual trust 1 European Quality Assurancein Vocational Education and Training

  3. Target groups Primary target Network’s members, i.e. national reference points and policy representatives of the relevant national ministries, social partners and the European Commission Secondary target or general public: every other individual or organisation who has an interest in the quality of VET in Europe Audience characteristic and specific communication needs: their awareness of the Network is high and they have a high need for up to date, analytical and forecasting information Audience characteristic and specific communication needs: current awareness of the activities of the Network among this group ranges from moderate to high. The information needs of this group are relatively high 2 European Quality Assurancein Vocational Education and Training

  4. Mapping target audiences and goals 3 European Quality Assurancein Vocational Education and Training

  5. Communication Channels • General promotional materials • Publications on issues of interest • Newsletter • Website • Conferences, seminars, workshops 4 European Quality Assurancein Vocational Education and Training

  6. Web eqavet.eu 5 European Quality Assurancein Vocational Education and Training

  7. The Communication Strategy and its feedback loop identify • the target audiences and their particular information needs • the most appropriate communication channels • The mechanism to provide feedback (indicators) Objective: gain visibility, share the process results, ensure ownership and develop exchanges on initiatives carried out with the target groups 6 European Quality Assurancein Vocational Education and Training

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