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Communication Strategy

Communication Strategy. James D. Jarvis Director of Communications, PlanIt EAST. Today’s Agenda. Agenda – Day One. Proactively Engage the Public Why important? Community Outreach & Engagement Program Promote meaningful community participation Community Engagement Teams

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Communication Strategy

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  1. Communication Strategy James D. Jarvis Director of Communications, PlanIt EAST

  2. Today’s Agenda Agenda – Day One • Proactively Engage the Public • Why important? • Community Outreach & Engagement Program • Promote meaningful community participation • Community Engagement Teams • Tools & Resources Available • PlanIt EAST Fact Sheet & Wallet Card • www.PlanIt EAST.org • Public speaking & media training

  3. Engaging the Public Agenda – Day One • A Historical Perspective… • Gen. George Washington • July 9, 1776 • Read the Declaration of Independence to his troops • Orders his generals to do the same • Letters from the Front • British restocked provisions by “bayonet acquisition” • Understood the need to educate soldiers & citizenry

  4. Engaging the Public • Goals of our Engagement Strategy • Capture & address residents’ concerns • Solicit feedback & input • Provide decision makers with accurate information • Communicate with traditionally underrepresented communities • Eastern NC’s Unique Rural Character • Presents both challenges & opportunities • Requires a varied mix of outreach tools, mediums, and strategies • Foster meaningful community participation

  5. Community Outreach & Engagement Program Agenda – Day One • Public Hearings, Meetings, Scoping Sessions • NCER staff • PlanIt EAST Delegates • Robust Web Presence • PlanIt EAST.org set to launch in mid-December • Social & New Media • PlanIt EAST blog, Twitter, Facebook • Other web-based forums • Polling & Surveys, Traditional News Outlets

  6. Community Outreach & Engagement Program Agenda – Day One • Community Engagement Teams • Community Coordinators • One within all nine member-counties • Funded positions • Outreach Methods to be Employed • Surveys & focus groups • Interactive Community Workshops • Press releases on PlanIt EAST events • Dissemination of fact sheets, one-page flyers to key stakeholders (English & Spanish) • Develop citizen contact lists & stakeholder distro lists

  7. Agenda – Day One Tools & Resources Available • PlanIt EAST.org • Mid-December Launch • New Features: • Interactive Map • News & Events, PlanIt EAST Blog, Social Media • Facts & Figures • Studies & Analyses • Delegates Page • PlanIt EAST Fact Sheet • Wallet Card • Road Show Brief • James D. Jarvis • Former Assoc. Professor, Strategic Communications & Public Affairs, Defense Information School • Can conduct group or individual training • Public Speaking • Media Training

  8. Timeline for Action Agenda – Day One • Mid-December Media Announcement • Formal launch of PlanIt EAST / PlanIt EAST.org • *HUD Grant Award • January 2012 • NCER updates key stakeholders in all nine member-counties on PlanIt EAST • Media Training (PlanIt EAST Delegates Meeting) • March 2012 • Community Coordinators in place • Proactive community engagement begins

  9. Questions?

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