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SL week 4 Analysis of Logical Fallacies

SL week 4 Analysis of Logical Fallacies. LEVEL 6 & 7. Aims and Objectives. To understand the logical fallacies in adverts To apply understanding by identifying logical fallacies in adverts using identifiable features To analyze adverts by writing about what the ad is about

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SL week 4 Analysis of Logical Fallacies

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  1. SL week 4Analysis of Logical Fallacies LEVEL 6 & 7

  2. Aims and Objectives • To understand the logical fallacies in adverts • To apply understanding by identifying logical fallacies in adverts using identifiable features • To analyze adverts by writing about what the ad is about • To evaluate by giving reasons and justifications your analysis

  3. STEPS TO IDENTIFY LOGICAL FALLACIES • Look at the advertisements you have. • Try to identify the logical fallacy of the advert. • Think about the characteristics of the advert (i.e. images , words, etc.) you used to match the cards. • Compare your adverts to those on your handout from last week.

  4. Ad Hominem Definition: Attacks the person and not the issue. Characteristics: • The advert attacks a person not the issue. • The attack is personal.

  5. Ad Hominem

  6. False Cause Definition: Wrongly assumes a cause and effect relationship. Characteristics: • The adverts makes you think that the effect is the outcome of the cause. • But the cause is not the true or whole cause. • Sometimes, even the effect is not even real.

  7. False Cause

  8. Appeal to Emotion Definition: Manipulates people’s emotions in order to make them buy, do, or believe something. Characteristics: • The image wants you to feel a certain emotion e.g. anger, sadness, happiness, relief, etc.

  9. AppealtoEmotion You can smell the rich coffee flavor! So sit back, relax and enjoy...

  10. Hasty Generalization Definition: Draws a conclusion about a population based on a small sample size. Characteristics: • The advert makes you ‘jump to conclusions’. • The %, fraction or figure = a small group of people not the majority and presented as the majority

  11. HastyGeneralization

  12. False Dilemma Definition: • Suggests/implies that you have only a few choices available when in fact there are many (e.g. which credit card to use) • Makes/leads you to believe that if you truly want to make the best decision, you must select what they have presented to you. Characteristics: • It seems like there are only two choices. • The best choice is the product being sold.

  13. False Dilemma

  14. Bandwagon Definition: Creates the impression that everybody is doing it and so should you. Characteristics: • It seems like everyone is doing it. • You feel like you should do it too. • The advert uses words like most, all, everybody.

  15. Bandwagon

  16. Scare Tactic Definition: Tries to generate fear in order to make you buy, do, or believe something Characteristics: • The image might make you feel scared. • The image might shock you.

  17. ScareTactic

  18. TraditionalWisdom Definition: Uses the logic that the way things used to be is better than they are now, ignoring any problems of the past. Characteristics: • The image makes you think about the past. • It makes you feel like the past is better than now.

  19. TraditionalWisdom

  20. STEPS TO ANALYSE ADVERTS Discussion 1. Which logical fallacy is used? 2. What is being advertised? (this could be a thing, an idea, or behavior) 3. Who is the target audience? 4. Where would you see this advert?

  21. Assessment Format Part 1: Identification of Logical Fallacies Instructions: Identify the logical fallacies in each advert, then answer the question below. http://www.fallacydetective.comhttp://notaniche.com/ads-human-rights-war-smoking/701/ Question: What are the features, and why?

  22. Assessment Format Part 2: Analysis of Logical Fallacies Instructions: Answer the following questions using complete sentences. 1. What logical fallacy is used? ____________________________________________________ 2. What is being advertised? ____________________________________________________ 3. Who is the target audience? ____________________________________________________ 4. Where could you see this advert? ____________________________________________________

  23. Rubric

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