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Visual Merchandising and Display

Visual Merchandising and Display. Visual Merchandising . Coordinates all of the physical elements in a place of business to project an image to customers. Display.

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Visual Merchandising and Display

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  1. Visual Merchandising and Display

  2. Visual Merchandising • Coordinates all of the physical elements in a place of business to project an image to customers.

  3. Display • Refers to the visual and artistic aspects of presenting a product or service to a target group of customers to encourage a purchase.

  4. Elements of Visual Merchandising • Storefront • Store Layout • Store Interior • Interior Displays

  5. Storefront • Signs • Marquee • Entrances • Window Displays

  6. Store Layout • Selling Space • Storage Space • Personnel Space • Customer Space • Graphics, Signage, Color, Sound • Lighting and fixtures

  7. Interior Display • Architectural Displays • Closed Displays • Open Displays • Point-of-Purchase Displays • Interactive Kiosks • Store Decorations

  8. Independent Activity • Think of a product you recently purchased at a store and list the visual merchandising elements that were used to attract buyers.

  9. Partner Activity • Select a product that you own or your partner owns. • On a poster board, develop and create elements of visual merchandising that will showcase the desired image of the product and appeal to consumers. • It should be colorful and each element should be clearly labeled.

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