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www.nidmindia.com ROLE OF CHATBOTS IN DIGITAL MARKETING
www.nidmindia.com A chatbot is a computer program or piece of software that automates communication with a user. Chatbots are the genuine contemporary representations of artificial intelligence (AI).
www.nidmindia.com HOW CAN WE USE CHATBOTS IN MARKETING • There are several methods to include a chatbot marketing strategy into your digital marketing. • For automating repetitive operations, responding to frequent consumer enquiries, and even closing agreements, bots may be incredibly useful.
www.nidmindia.com Chatbots for Customer Service • A bot can be of great assistance if your company receives a lot of Messenger customer service queries. • You can develop a chatbot that guides users toward the appropriate contact information or solution by helping them categorize their customer care difficulties.
www.nidmindia.com Chatbots for Sales • People can be guided into your sales pipeline with the aid of a chatbot. • It can be a terrific beginning to a customer journey, whether you use it to schedule appointments for consultations or to gather emails for your newsletter. • Adding an easy way for customers to start communicating online can be helpful because many customers don't want to pick up the phone and call.
www.nidmindia.com Chatbots for FAQ • Allow your chatbot to receive common queries from current or future customers. • A wonderful technique to provide information to your audience in a more participatory context is to program a bot with a list of potential inquiry alternatives and their related replies.
www.nidmindia.com Chatbots for FAQChatbots for Shopping • The use of Facebook Messenger chatbots will even enable your company to offer in-app shopping. • Customers can browse products and even make purchases inside the chatbot with a little customization.
www.nidmindia.com Chatbots for Marketing • A chatbot can be used for a wide variety of marketing strategies, of course. • It can be utilized as a lead nurturing tool. Once someone contacts your chatbot voluntarily, you can keep in touch with them by delivering them informative and useful messages in an effort to persuade them to make a purchase or sign up for services..
www.nidmindia.com Let’s discover the main benefits chatbots offer. • 24-hour availabilit • Personalized outreach • elimination of human errors • Instant answers • Positive impact on SEO ranking
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