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Customer experience is the brand interaction across touchpoints. Digital marketing shapes and enhances this. Positive experience boosts loyalty, revenue, and overall business growth. www.nidmindia.com
The Customer journey is the process a customer goes through while interacting with a brand. It includes awareness, consideration, purchase, retention, and advocacy. Understanding the customer journey helps businesses create personalized and relevant experiences for customers. www.nidmindia.com
Tailored experiences for individual customers enhance engagement and satisfaction. Digital marketing personalization boosts engagement, loyalty, and customer satisfaction. Personalization: emails, product suggestions, and exclusive deals in digital marketing. www.nidmindia.com
User Experience (UX) involves website/app usability, accessibility, and enjoyment. It dictates interaction. Strong UX yields customer satisfaction, loyalty, and repeat business for websites/apps. www.nidmindia.com
Over 50% of web traffic is mobile- based. Mobile optimization is vital for a positive customer experience. Unoptimized sites lead to frustration, lower engagement, and higher bounce rates. www.nidmindia.com
Over 50% of web traffic is mobile. Crucial for good experience. Unoptimized sites lead to frustration, lower engagement, and higher bounce rates. www.nidmindia.com
Using interactive content like quizzes, Using interactive content like quizzes, infographics, and videos boosts customer infographics, and videos boosts customer engagement. Engaging materials are engagement. Engaging materials are shared on social media, expanding reach shared on social media, expanding reach and awareness. The Coca-Cola “Share a and awareness. The Coca-Cola “Share a Coke” campaign exemplifies this, driving Coke” campaign exemplifies this, driving sales, social engagement, and loyalty. sales, social engagement, and loyalty. www.nidmindia.com
Customers expect websites to load quickly and be accessible. A slow website or a bad user experience can lead to lost customers, revenue, and brand reputation. Google reports that a one-second delay in page load time can lead to a 20% drop in conversions www.nidmindia.com
Data analytics collects, analyzes, and interprets data for informed decisions. Benefits include understanding customer behaviour, enhancing experience, and identifying trends, needs, and improvement opportunities. www.nidmindia.com
Customer feedback aids understanding and improvement. Analyzing feedback informs decisions, enhances experience, and turns negatives into opportunities for satisfaction. www.nidmindia.com