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XL8525 and XL8525D, 10 ’ Stand-out Tapes

XL8525 and XL8525D, 10 ’ Stand-out Tapes. Current Market Situation Stanley Fat Max retails for $20 to $25, depending on channel and location. Distributor and retailer pricing for XL8525 will allow retail pricing between $10 and $15.

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XL8525 and XL8525D, 10 ’ Stand-out Tapes

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  1. XL8525 and XL8525D, 10’ Stand-out Tapes • Current Market Situation • Stanley Fat Max retails for $20 to $25, depending on channel and location. • Distributor and retailer pricing for XL8525 will allow retail pricing between $10 and $15. • We have opportunities to displace Stanley based on price and value / performance. • User input indicates that Xtra-Long stand-out is the #1 priority for power tape users. • Feedback from users at Home Depot Contractor Trade Shows in early 2007 indicate a strong willingness to try our new tape measure. Stanley 33-725 retails for 1.5 to 2x the proposed retail pricing for Lufkin XL8525

  2. XL8525 and XL8525D, 10’ Stand-out Tapes • Retail Analysis - Stanley Fat Max pricing • Home Depot • $19.96 • Lowes • $19.98 • Ace Hardware (on-line) • $21.99 • Do It Best Hardware • $19.99 • WalMart • $19.97 • Menards • $ 19.96

  3. XL8525 and XL8525D, 10’ Stand-out Tapes • Industrial Pricing Analysis - Stanley Fat Max pricing • Average Market Price - Industrial Channel • $23.99 - $24.99 • MSC • $29.76 on-line • $23.99 promo • Grainger • $26.85 • $21.48 to $25 promo • White Cap Supply • $19.99 • Drago Supply • $22.77

  4. XL8525 and XL8525D, 10’ Stand-out Tapes Features and Benefits 4-rivet reinforced end hook - increased durability Co-molded slide lock button - increased comfort Co-molded rubber on case cushion absorbs impact and improves grip - improved comfort Clearcoat blade protection - more durable markings Blade designed for Xtra-Long 10’ stand-out - reach farther, work smarter rather than harder Easy on/off belt clip design - speed and convenience Unique longer and wider spring - fast blade retraction speed saves time on the job site

  5. XL8525 and XL8525D, 10’ Stand-out Tapes • Product Offering • XL8525 - 1 3/16” x 25’ Power Tape • XL8525D - 1 3/16” x 25’ Power Tape • Packaging: • Shelf = 4 pack MP tray with lift-off top • Case = 8 (2 MP trays in a master carton) • Pricing • Distributor Net = US$7.60, C$8.94 • Suggested User = US$15.20 • Suggested Retail (Canada) = C$19.86

  6. XL8525 and XL8525D, 10’ Stand-out Tapes • Who would use this tape? • Framers • Remodelers • Roofers • Carpenters • Drywallers • Electricians • Serious Do-It-Yourselfers • Window & Door Manufacturers & Installers • Glass Repair & Replacement Installers • Anyone who needs extended stand-out and wants value!

  7. XL8525 and XL8525D, 10’ Stand-out Tapes • Support Materials • Brochure # 550634 • Data Sheets • US Hardware 550635 • US Industrial 550636 • Canada 550637 • PowerPoint (on CD-R) • Sample tape included in launch materials

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