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Service Implementation of SK Telecom

Service Implementation of SK Telecom. June 22 nd , 2006. Francisco Lee. 목차. Contents. New Value Added Service. I. Worldcup Promotion. II. Co-Marketing with Travel Agent. III. TV Commercial. IV. Suggestion on Cooperation amongst Carriers. V. I. New Value Added Service.

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Service Implementation of SK Telecom

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  1. Service Implementation of SK Telecom June 22nd, 2006 Francisco Lee

  2. 목차 Contents New Value Added Service I Worldcup Promotion II Co-Marketing with Travel Agent III TV Commercial IV Suggestion on Cooperation amongst Carriers V

  3. I. New Value Added Service 1. VRBT(Virtual Ring Back Tone) To service customer’s own ring back tone from any CDMA network Service Concept The Success rate of roamer termination call • After generating VRBT, the average success rate increased about 5.4%. What a strange sound it is! +5% +9% +11.2% +5.2% +13.5% +2.6% +3.8% +4.9% • Due to multifarious RBT of each carrier, SKT Roamers tended to give up the call before answering. • To solve this problem, SKT generated same RBT at our origination MSC and CGS. C J U A H V Ta Th After Before

  4. I. New Value Added Service 2. RAD(Roaming Auto Dial) To prefixes the phone numbers in the address book with required access and country codes to enable dialing from any CDMA network Service Concept How to use ① Download and start RAD (free of charge) ② Select the country where Roamer is.③ Select the person in phone book or just dial same way in Korea. * Emergency call 1) The Ministry of Foreign Affairs and Trade / The Embassy 2) The Medical center/ The interpretation service center Country Code? Access Code? • Roamers face with dialing complexity .Carrier_specific IDD# + Country code + …) • It is a challenge for most of roamers. • So, SKT developed “RAD(Roaming Auto Dial)” to support pseudo-home environment. • ARPU of RAD users increased 10% Dial

  5. II. Worldcup Promotion 1. Worldcup Event at Int’l Airport To hold a fun event at Incheon Int’l airport to promote global roaming service on the occasion of the Worldcup Incheon Int’l Airport Event Photo Dart Game Photo Zone with Star Soccer Players • Event : 3rd,June ~ 25th,June • Participants : 1,000/daily • Gift : Phone accessory, Roaming coupon, T-shirt… (Dexterously, roaming needs are stimulated.) ※ Granting exemption of rent fee for first 1,000 outbound customers departing for Germany Red Ribbon Campaign

  6. III. Co-Marketing with Travel Agent To give free trial coupon to the customers who access the website to proliferate roaming service with travel agent Promotion Concept Benefit of Co-Marketing Travel Agent Website • Increasing number of roamers • Advertising roaming service • Applying same promotion to other partners if successful (ex. bank, tour conductor group, duty-free shop, airplane company) SK Telecom • Commission • Customer DB for bill reduction Tour Agent • Free gift to their customers • Commission from SK Telecom • Providing personal Information • Authentication through SMS • Promote global roaming service • Free Trial Coupon for roaming call

  7. IV. TV Commercial To position global roaming service as a necessity for overseas travelers and to advertise the convenience of CDMA roaming and mobile banking Necessity for overseas travelers Mobile banking through data roaming CDMA automatic roaming in Sydney • SK Telecom and The Ministry of Foreign Affairs and Trade are providing “Global Safety Service” for overseas travelers by sending SMS in case of emergency situation.

  8. V. Suggestion on Cooperation amongst Carriers Developing New Value-added Service Sharing Promotion Idea & Knowledge Research on Customer Trend/Pattern Relationship Building & Networking

  9. Thank you!

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