Dematerialized (Bar)QRCodes Increase business activities up to 21%

1. Dematerialized (Bar)QRCodesIncrease business activities up to 21% Thibaut de Sany Belgian KSO Mobile Manager http://www.csc.com/be/offerings/73666/86350-mobile_solutions

2. Our Society is going Digital

3. Agenda Current & TO BE Situation PART TWO PART THREE PART FOUR PART FIVE • Today • Tomorrow

4. Current Situation • Today • Customers are coming esplanade for shops diversity and rich offering. • A lot of them are coming Esplanade with an accurate idea of what they want to shop • In crisis periods, shoppers are loosing time reading all promotions insteadof free shopping and are running out of time for interesting promotions that are not visible enough. • Let’s a mobile app do the job for them…

5. Situation TO BE • Tomorrow • The Esplanade Mobile App is downloadable from several Esplanade places using QR Codes • The mobile App is notifying promotions in real time. Increasing sales and instant shopping. • Any shop installed in Esplanade can activate promotions through mobile channel to increase sales • Example: H&M starts a 10% ticket reduction • from 11h30 to 12h30 every day, increasing • sales (market shares) during lunchtime • Impact: Based on our statistics, such a promotion • is increasing sales by 21% for this timeslot

6. Situation TO BE • Create the buzz • With such an application and attractive promotions, more people will reach Esplanade for shopping. • The foreseen promotions notifications can be pushed on mobile devices from everywhere giving a sign to people from Auderghem, Overijse, Nivelles, Gembloux… to join Esplanade. They are kept in touch about Esplanade promotions at any moment.

7. Agenda Business Services / Personas PART ONE PART THREE PART FOUR PART FIVE • Men looking for a new XBOX game • Woman is looking for husband gift • Girl is shopping clothes

8. Business Services / Personas • User looking for a new Xbox Game • The men can search the keyword XBOX, or GAMES in the Mobile Apps and a list of Esplanade shops will appear guiding him (if necessary) to the shop. • The men could also consult prices • When entering Free Record Shop or any other shop selling Xbox, He could be triggered of extra promotions. • For exemple the mobile application will display: FREE RECORD SHOP XBOX • (10% promotion) if buying within 30 next minutes.

9. Business Services / Personas • Woman is looking for husband gift • The woman has a budget of 150 euro • Her husband is expecting for a high-quality hat or Big Fragrance Bottle • The woman is guided by the mobile app from a shop to another offering hats and fragrance bottles. • It seems that hats are too expensives, She decides to search for a fragrance bottle. In the first shop, the bottle is 180 euro. Out of budget… • When entering the second fragrance shop, the mobile application is notifying her about 24H promotion: 25% offwhen buying king size fragrance bottle (Hugo Boss and Brut) • She finally decides to buy a fragrance bottle at 180 – 25% = 135 euro  increasing global sales of Esplanade and customer satisfaction

10. Business Services / Personas • Girl is shopping clothes • A teen is looking for clothes • As she is a known customer, the H&M and C&A shops have triggered her • smartphone at entrance proposing her to see the new collection with extra • 15% price off promotion for the whole week.

11. Agenda How does it work? PART ONE PART SECOND PART FOUR PART FIVE • Global overview • Added Value

12. How does this promotion notification work? Global overview System enables media (video, song) to be delivered to a Smartphone or tablet based on presence. No technology to date has enabled media delivery based on a consumer standing in front of a shelf, television, or at a concert. The patent pending technology enables the communication of data in the ultra high-frequency inaudible range between any speaker and microphone. The decoding algorithm enables a common process for extracting data from audio using any microphone on any Smartphone or tablet Deliver location aware content

13. How does it work? Global overview

14. How does it work? • Added Value • Does not arm dogs or childrens. There is no effect. The signal is broadcast at a • low dB level. • Travels around corners, which is something radio does not do • Thanks to this new service, Esplanade shop installation requests will continue to increase. • All shops installed in Esplanade will see there margins increase. • Mobile app is a very efficient solution to push notification to customers everywhere using mobile channel. Mobile is most of the time always up and running (<> publicity, tv, classic internet…) • Possibilities to profile customers based on their Smartphone IMEI (= phone unique id) respectingprivacy. • Solution running old devices as based on basic hardware (audio) • People are staying Esplanade much longer to avoid missing a promotion.

15. How does it work? • Added Value • Has access to all device features (Augmented reality, geolocation, agenda…) • Opportunity to develop new functionalities • Social network integration (Like…) increasing auto 5 product interest and visibility • Increase market shares and return on investment • Mobile Solution has access to all device features • (Augmented reality, geolocation, agenda…) • Opportunity to develop new functionalities • Social network integration (Like…) increasing Esplanade product interest and visibility • Increase market shares and return on investment • …

16. Agenda Why create an new mobile app? PART ONE PART TWO PART THREE PART FIVE • Maturity test • Why an hybrid app

17. Why create a new mobile app?Mobile Maturity test IT Problems Business Needs IT Challenges Business Problems • There is a lack of focus on how to exploit mobility opportunities • The viability of mobility technology on a wide scale within the company’s operating environment has not been assessed • We want to expand our reach to users • We must determine the appropriate technologies and solutions to implement in order to support business • We want to explore how mobility initiatives can support our business priorities • Multiple business units had started experimenting with mobile • We must plan and budget appropriate technology investments to enable mobility • Researched developments in mobile technology for your industry use are to start or are ongoing • We want to develop a coherent, comprehensive strategic plan for implementing mobility • Several mobility projects were launched in an uncontrolled manner throughout the organization • We must develop and implement mobile solutions to support business goals • We don’t have a mobile architecture framework to help guide decisions • A framework for controlled, sustainable implementation of mobile applications must be developed • Your Results: • Did you score 7 or more? Then mobility is a hot topic for you. Put a check next what is applicable for you

18. Agenda A few references (Belgium) PART ONE PART TWO PART THREE PART FOUR • Virgin • Vasco • BRIC • Vanlanschot

19. Case Study ― VirginF1 Grand Prix

20. Case Study ― VirginF1 Grand Prix

21. Case Study ― VirginF1 Grand Prix

22. Case Study ― VascoDematerialized Digipass on cross-mobile compatible solution

23. Case Study ― FixmystreetSetup a mobile department

24. Case Study ― Van Lanschot BankiërsPortofolio Management Application

25. ReferencesRecent Press • http://www.csc.com/be/offerings/73666/86350-mobile_solutions

26. Agenda About CSC PART ONE PART TWO PART THREE PARTFOUR • Learn more about CSC

27. About CSCBelgium, as reference in mobile technologies has a seat to CSC Mobility board

28. About CSCCompany Contact Details Do not hesitate to contact us if you have any question or wish additional information: Google Maps coordinates: 50.888331,4.459454 THIBAUT DE SANY Service Offering Mobile Manager M +32 (0) 474 85 89 45tdesany@csc.com | www.csc.com/be Thibaut de Sany CSC Mobile Offering

29. The mission of CSC is to be a global leader in providing technology enabled business solutions and services. • With the broadest range of capabilities, CSC offers clients the solutions they need to manage complexity, focus on core businesses, collaborate with partners and clients, and improve operations. • CSC makes a special point of understanding its clients and provides experts with real-world experience to work with them. • For more than 50 years, clients in industries and governments worldwide have trusted CSC with their business process and information systems outsourcing, systems integration and consulting needs. The company trades on the New York Stock Exchange under the symbol “CSC”. CSC Locations Other Client Engagements

30. About CSCCompany Profile $16.74B (USD) revenues in 2011 Operating in Three Lines of Business Commercial Fortune 200 and Fortune “Most Admired Company” Business Solutions & Services Sector 50-year track record of client service excellence Managed Services Sector Present in more than 90 countries Government North American Public Sector Global delivery network 100,000 employees Globally Balanced Workforce Listed on NYSE Asia/Pacific NPS EMEA Americas Commercial Based on revenue for trailing 12 months ended December 31, 2011