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Chapter 12 Preparing To Write Business Reports Mary Ellen Guffey, Business Communication: Process and Product , 5e Copyright © 2006 What Are Business Reports? Business reports are systematic attempts to answer questions and solve problems. They include the following activities. Planning
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Chapter 12Preparing To Write Business Reports Mary Ellen Guffey, Business Communication: Process and Product, 5e Copyright © 2006
What Are Business Reports? • Business reports are systematic attempts to answer questions and solve problems. They include the following activities. Planning Mary Ellen Guffey, Business Communication: Process and Product, 5e
Planning What Are Business Reports? • Business reports are systematic attempts to answer questions and solve problems. They include the following activities. Mary Ellen Guffey, Business Communication: Process and Product, 5e
Research Planning What Are Business Reports? • Business reports are systematic attempts to answer questions and solve problems. They include the following activities. Mary Ellen Guffey, Business Communication: Process and Product, 5e
Research Planning What Are Business Reports? • Business reports are systematic attempts to answer questions and solve problems. They include the following activities. Mary Ellen Guffey, Business Communication: Process and Product, 5e
Research Organization Planning What Are Business Reports? • Business reports are systematic attempts to answer questions and solve problems. They include the following activities. Mary Ellen Guffey, Business Communication: Process and Product, 5e
Research Organization Planning What Are Business Reports? • Business reports are systematic attempts to answer questions and solve problems. They include the following activities. Mary Ellen Guffey, Business Communication: Process and Product, 5e
Research Organization Presentation Planning What Are Business Reports? • Business reports are systematic attempts to answer questions and solve problems. They include the following activities. Mary Ellen Guffey, Business Communication: Process and Product, 5e
Ten Truths About Business Reports • Everyone writes reports. • Most reports flow upward. • Most reports are informal. • Three report formats (memo, letter, and manuscript) are most common. • Reports differ from memos and letters. Mary Ellen Guffey, Business Communication: Process and Product, 5e
Ten Truths About Business Reports • Today’s reports are written on computers. • Some reports are collaborative efforts. • Ethical report writers interpret facts fairly. • Organization is imposed on data. • The writer is the reader’s servant. Mary Ellen Guffey, Business Communication: Process and Product, 5e
Report Functions • Informational reports • Analytical reports Mary Ellen Guffey, Business Communication: Process and Product, 5e
Report Formats • Letter format • Memo format • Manuscript format • Printed forms Mary Ellen Guffey, Business Communication: Process and Product, 5e
Writing Style • Formal • Informal Mary Ellen Guffey, Business Communication: Process and Product, 5e
Audience Analysis and Report Organization If readers are informed Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are informed Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are informed Direct Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are informed Direct Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are informed Report -----Main Idea ---- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- Direct Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Audience Analysis and Report Organization If readers are supportive Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are supportive Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are supportive Direct Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are supportive Direct Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Report -----Main Idea ---- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- If readers are supportive Direct Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Audience Analysis and Report Organization If readers are eager to have results first Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are eager to have results first Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Direct Pattern If readers are eager to have results first Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Direct Pattern If readers are eager to have results first Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Report -----Main Idea ---- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- Direct Pattern If readers are eager to have results first Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are informed If readers are supportive If readers are eager to have results first Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are informed If readers are supportive If readers are eager to have results first Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are informed If readers are supportive Direct Pattern If readers are eager to have results first Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are informed If readers are supportive Direct Pattern If readers are eager to have results first Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers are informed Report -----Main Idea ---- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- If readers are supportive Direct Pattern If readers are eager to have results first Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Audience Analysis and Report Organization If readers need to be educated Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers need to be educated Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers need to be educated Indirect Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers need to be educated Indirect Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers need to be educated Report ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- -----Main Idea ---- Indirect Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Audience Analysis and Report Organization If readers need to be persuaded Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers need to be persuaded Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers need to be persuaded Indirect Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers need to be persuaded Indirect Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Report ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- -----Main Idea ---- If readers need to be persuaded Indirect Pattern Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Audience Analysis and Report Organization If readers may be hostile or disappointed Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers may be hostile or disappointed Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Indirect Pattern If readers may be hostile or disappointed Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Indirect Pattern If readers may be hostile or disappointed Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
Report ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- -----Main Idea ---- Indirect Pattern If readers may be hostile or disappointed Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers need to be educated If readers need to be persuaded If readers may be hostile or disappointed Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e
If readers need to be educated If readers need to be persuaded If readers may be hostile or disappointed Audience Analysis and Report Organization Mary Ellen Guffey, Business Communication: Process and Product, 5e