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Introduction to event management

Introduction to event management. Learning Unit 1. Examples of events ……. What are we going to look at in events. Industry terms. MICE Business tourism: provision of facilities and services to delegates and attendees Association meetings: usually non-profit… common cause: hold meetings

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Introduction to event management

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  1. Introduction to event management Learning Unit 1

  2. Examples of events ……..

  3. What are we going to look at in events..

  4. Industry terms • MICE • Business tourism: provision of facilities and services to delegates and attendees • Association meetings: usually non-profit… common cause: hold meetings • Convention bureaus: Assist event planners with co-ordination • DMO : help develop and market destinations

  5. International industry associations

  6. Size of the industry • SA hosts many events…… • Ranked 37th globally • Capital city of SA events? • SA secured over 200 international conferences in period 2013-2017

  7. Industry associations • 1987 - umbrella body of conference and meetings industry of SA • Focus on maintaining and improving efficiency and professionalism. • Who belongs to SAACI – PCO’s

  8. 1980 non profit organisation. • Represents: Venue’s, organisers, exhibition designers…… • Adds credibility, status and integrity to members. • Have to qualify to belong to EXSA

  9. Other abbreviations • CMP – Certified Meeting Professional - qualification • PCO – Professional conference organisers

  10. Industry strengths • Strong business tourism industry • World class facilities • Good track record of events • SA in top 15 long-haul business event destinations in the world • Nr 1 in Africa • Has successfully hosted mega events…….. 2010

  11. Events personnel • Event manager, event organiser, PCO meeting planners…. • What do they do: • Need experience • Need to be qualified • Know that monetary value is important • Should be able to take risk. • Big difference between small events and large events……. Planning is crucial • Money cant be lost.

  12. Defining events - Self study P. 9 • Business events: annual general meetings, conventions • Special events: Paying customers; Rock Shows • Festivals / Fairs / Cultural events: Cherry Festival • Exhibitions / Trade Shows: Baby Expo, wedding expo • Sports and spectator events: Rugby, Soccer…. • Charity events / Fundraising SPCA, church bazaar • Party planning

  13. Nr 1: Don’t panic, and carry a clipboard • Nr 2: No one else should have a script • Nr 3: Successful events follow • S I R principle • S – Social • I – Information • R – Reward

  14. The end

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