1 / 36

Social Media Marketing in the tourism industry Tracy Tuten, Ph.D. East Carolina University

Breaking Down Social Media . Media:the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely. Breaking Down Social Media. Social:involving allies or confederates marked by or passed in pleasant companionship with one's friends or associ

alaire
Download Presentation

Social Media Marketing in the tourism industry Tracy Tuten, Ph.D. East Carolina University

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Social Media Marketing in the tourism industry Tracy Tuten, Ph.D. East Carolina University Oh! The Places You’ll Go!

    2. Breaking Down Social Media Media: the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely

    3. Breaking Down Social Media Social: involving allies or confederates marked by or passed in pleasant companionship with one's friends or associates of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society tending to form cooperative and interdependent relationships with others of one's kind

    4. Social Media Social media are the means of communication based on interdependent relationships and cooperation among friends and associates Enhanced by the anytime, anywhere benefits of the Web and mobile technologies Built around online communities

    5. Social Media Marketing the strategic use of social media to leverage the cultural context and connective web of social communities to meet branding and communication objectives

    6. Why Market with Social? It’s trendy It‘s free It’s fast It’s Facebook

    7. WRONG!!

    8. The Truth about Social Social is here to stay 113 million blogs...& over 250 million pieces of tagged social media Over 400 million Facebook members

    9. The Cost of Social “Social media trades media cost for time cost” Charlene Li, Forrester Research

    10. Strong Ties Take Time Social media marketing is relationship marketing in social spaces

    11. Social is Beyond Facebook

More Related