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GROW

GROW. Ros Lancaster East Region Officer BADMINTON England. Grow Target:. 70,000 more adults playing badminton at least once a week by March 2013. BADMINTON PLAYERS. NON-BADMINTON PLAYERS. 2009 2013 535,700 605,700 1.29% 1.41%. How are we doing now?. From APS1 to APS3:

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GROW

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  1. GROW Ros Lancaster East Region Officer BADMINTON England

  2. Grow Target: 70,000 more adults playing badminton at least once a week by March 2013

  3. BADMINTON PLAYERS NON-BADMINTON PLAYERS 20092013 535,700 605,700 1.29% 1.41%

  4. How are we doing now? • From APS1 to APS3: • Weekly adult badminton players: • 517,000 to...539,000 • Monthly adult badminton players: • 900,000 to.... 991,800!!

  5. Latent Demand • People who want to play badminton but do not currently: 749,800 • People who already play who want to play more often: 109,700 (Data from APS2)

  6. Young People Grow Targets • 22,500 children aged 6-11 experiencing badminton or badminton related activity. • 12,500 children aged 12-16 regularly playing badminton outside of the curriculum. • 3500 new 16-19 year olds.

  7. How are we going to do this?

  8. Coach Community Badminton Networks • No Strings Badminton • Inclusive • Fun & sociable • Semi-structured • Safe • Regular • Regional Officer • Implementing • Organising • Partnerships • Business 16+ Participation Project 16+ Participation Project • Club • Structured • Coaching available • Competitive opportunities • Seniors and Juniors • Quality-Assured • Welcoming 16+ Participation Project • 16+ • Participation Project • Customer-focussed • Innovative • Local-need focussed • School Sports • Partnership • Curriculum and non-curriculum • Quality Coaching • Up skilling of Teachers • High Quality resources • BISI Badminton

  9. No Strings Badminton No Strings Badminton Semi-Structured, Informal, Fun, Sociable NO STRINGS Casual Badminton Find a partner, book a court, highly accessible… Club Badminton Coached, Competitive, Structured… The Casual Player

  10. Competitions and Events • Leisure Centre Championships. • Yehlex Bonanzas (social and league). • Centre Parcs National Schools Competition. • British Colleges Sport (BCS) Team Event. • Major Events: Yonex All England, 2009/10 European Badminton Championships, 2011 Badminton World Championships, and London 2012.

  11. On the horizon... • Disability Badminton. • Outdoor Badminton. • 16-19 Youth Forums. • Intra School/ College Competition. • Club Tournament for Under 11s.

  12. THANK YOU ANY QUESTIONS?

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