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UK Marketing Q2 Marketing Plan

UK Marketing Q2 Marketing Plan. Agenda. Marketing Organisation Events Planned Vendor Strategy . Marketing Organisation. UK Marketing Objectives 2013. Continue to develop a strong, resourceful and loyal channel Trained to vendor specifications (partner program)

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UK Marketing Q2 Marketing Plan

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  1. UK Marketing Q2 Marketing Plan

  2. Agenda • Marketing Organisation • Events Planned • Vendor Strategy

  3. Marketing Organisation

  4. UK Marketing Objectives 2013 • Continue to develop a strong, resourceful and loyal channel • Trained to vendor specifications (partner program) • Consistent marketing communications to customer base through channel partners • Deliver Multi-vendor solution campaigns • Direct to end user • Through the channel • Build upon UK market brand awareness • Industry events • Develop further our Social Media Engagement • LinkedIn, Twitter • @TomandTed (end customer) / @Exclusive_UK (partner) • Use #tags to discuss marketing campaigns • Ensure Lead Follow Up Process through Netsuite is working • Build a Demand Creation Team to be proud of • Deliver more campaigns through the channel • Continue to use Drive Rewards to deliver additional leads through the channel

  5. 2013 Events

  6. 2013 Events (cont’d)

  7. Q1 Best Idea/Activity • Aerohive – Retail Seminar • Aerohive/Mobile Iron - Appurity –BYOD Campaign • App Attack – has seen lots of clicks – and raised our profile within PAN – however we haven’t seen any leads of the back of it • Best Activity – Renew UP/Switch UP • Existing Fortinet customers to upsell on existing Fortinet products &encourage sale of additional Fortinet advanced Tech products

  8. Biggest Challenge Faced • Funding – not enough! • None allocated from EXN • We need funds especially for Emerging vendors • Multi-vendor competitiveness • Fortinetvs PAN – not wanting to be part of multi-vendor events • Aerohivevs Aruba – who do we use at what time • Drive • Vendor approvals can be difficult to get

  9. Events Detail

  10. IPExpo • Exclusive Networks Zone • Exclusive Networks Demo Theatre • Sponsored Bar (with –exclusive use for partners)

  11. Infosecurity Europe

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