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Marketing Plan

Marketing Plan. Cylindrical Toothbrush. Market Size. World population : 6,886,200,000 =>too big Lets focus on UK, instead ~58 million people Minors ( <10 ) => 8 million Elders ( > 65 ) => 10 million 40 million people is targetted Brushes must be replaced each 3 months

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Marketing Plan

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  1. Marketing Plan Cylindrical Toothbrush

  2. Market Size • World population : 6,886,200,000 =>too big • Lets focus on UK, instead • ~58 million people • Minors ( <10 ) => 8 million • Elders ( > 65 ) => 10 million • 40 million people is targetted • Brushes must be replaced each 3 months • 120 million toothbrushes are sold*. http://www.kgbanswers.co.uk/how-many-toothbrushes-are-sold-in-france-per-capita-compared-to-the-uk/2122861

  3. Map statistics to cylindrical toothbrush • 120 million toothbrush means 120 million sale of brush part. ( Remember, it is replaceable ) • Price for a brush? 5$ ? http://answers.google.com/answers/threadview?id=195263

  4. Competitors • No competitor in the same category ( => patented idea!) • Maybe in traditional electric toothbrushes • Competitors are partners for some countries. Oral-B

  5. Customer Segmentation • All ages, all cultures are our target • Must produce different types of product for different customer segments • Teen-EldersMale-FemaleDifferent sizes for smallersand biggers • Differentiation also means cost! • => Choose largest segment, only produce special type for them

  6. Sale & Pricing • Average price for electric toothbrushes?=> 50$ • Cost? • Price for cylindrical toothbrush? • Depends on production capacity!

  7. Distribution • Mainly sold in big markets • Most countries have established distribution channels for gross markets for similar products (for drinks, meats etc) • Similar distribution channels for healthcare products • Since our product is not consumed on daily basis, it is better to use established distribution channels

  8. Promotions • Utilize “word of mouth” • Some people advertise for you • Reach them by promotions • Who are they? • Those who are very sensitive for oral health, • Buys other healthcare products as well, • Have higher income • Have promotions with similar products ( health care, high price )

  9. Advertisements • Use all means of advertisements • TV is the most important one, also most expensive! • But definitely, will amortize the cost • The income heavily depends on advertisement

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