Psych 661: Attitudes and Opinions Persuasive Communication: Hovland Paradigm

Jan 16, 2013

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Psych 661: Attitudes and Opinions Persuasive Communication: Hovland Paradigm

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Psych 661: Attitudes and Opinions Knowledge and the TPB

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Psych 661: Attitudes and Opinions Introduction

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Motivated to Process?. personal relevance personal importance personal responsibility. dissonance arousal need for cognition repetition. Ability to Process?. cognitive complexity critical thinking distraction free low arousal. appropriate schema message pace repetition

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