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Village Automotive Group By: Marcus, Phil, Lars, Henrik What it is Now It has five dealerships It has a reputation for quality of service It is a family-owned business It is supplied cars by Ford, GM, and Honda Strengths of the Market One of the Largest in the World Room for Innovation
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Village Automotive Group By: Marcus, Phil, Lars, Henrik
What it is Now • It has five dealerships • It has a reputation for quality of service • It is a family-owned business • It is supplied cars by Ford, GM, and Honda
Strengths of the Market • One of the Largest in the World • Room for Innovation • Ready to be Disrupted
Weaknesses of the Market • Saturated • Boston is a Bad Place for Cars • A Lot of Competition • Oil Dependant
Opportunities in the Market • Alternate Energy • China • Aftermarket Customization • Expanding the Service Aspect
First Automotive Works • One of the Largest Chinese Automotive Corporations • Incredible Value for Money • Xiali Sedans and Hongqi Luxury Sedans get Excellent MPG • Cheap Cars
What We Want it to Be • Focused on Younger Customers • Play to Customization and Service • The Only Supplier of Chinese Cars in Boston • Keep the Reputation for Quality