30 likes | 47 Views
Burger King<br>Developing Business Strategy<br>March 27 2017<br>Hussain Alkhabaz- Mustafa Alhalyu- Ahmad Alrebeh- Mahdi Althunayan<br>
E N D
INFORMATION SYSTEMS / TUTORIALOUTLET DOT COM Information systems FOR MORE CLASSES VISIT www.tutorialoutlet.com Burger King Developing Business Strategy March 27 2017 HussainAlkhabaz- Mustafa Alhalyu- Ahmad Alrebeh- MahdiAlthunayan Management Information System 2 Company’s Background "BurgerKing" is considered for the current study to reform the corporate strategy by taking quick decisions for the company. Burger King is the American-based chain of fast food restaurant serving hamburgers. The company headquartered in Miami-Dade County, Florida. The company was launched in 1953 and named as "Insta-Burger King." It ran into financial crisis in 1954. The then Miami-based franchisees, David Edgerton and James McLamore, bought the company and renamed it as "BurgerKing." They are first to have the dining rooms facility. A year later, the proprietor expanded the business at the national level from their five restaurants. In 1967, Pillsbury bought the Company. In the United States, it ranked third as the fast food chain with a total of 275 restaurants.