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Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental
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CONSUMER BEHAVIOR / TUTORIALOUTLET DOT COM Consumer Behavior FOR MORE CLASSES VISIT www.tutorialoutlet.com Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service. Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service. Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making. Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.