City of Palm Coast Prosperity 2021 “Plan for Growing our Local Economy”

1. City of Palm Coast Prosperity 2021 “Plan for Growing our Local Economy”

2. Overview • Quick Recap • Changes and Revisions • Implementation • Measuring Our Efforts and Success • Executive Summary • Getting to Work • Partnership Opportunities • Discussion

3. Quick Recap

4. Purpose Serve as the City’s Economic Development Plan Address City Council Goals and Priorities Outline the City’s Role in Growing Our Local Economy Not Intended to Address Other Roles in Economic Development Outline Opportunities to Partner with both the Public and Private Sector

5. Background/History ITT/Leavitt and Sons Developed Palm Coast as a Residential Retirement Community and our Economy is Heavily Dependent on the Residential Sector Our Local Economy is affected by External Factors that are Beyond our Control (real estate cycles, stock markets, national/state policies, etc.) Primary Dollars Provide the Greatest Return on Investment and Should be Our Focus Includes New Residents (Retirees), Tourism and Visitors, Federal/State Grants, Capital Investment, and Primary Employers

6. Our Plan to GrowOur Local Economy Our Plan is Built upon the City Council Vision that Palm Coast Continue to be a Great Place to Live! Our Plan is Divided into 3 Sections Neighborhoods: Our Primary Focus Districts: Create Vibrant and Great Places City and Region: Make our City Attractive and Competitive Accomplishing these Goals will require Partnering with other Public and Private Entities

7. Changes and Revisions

8. Changes/Revisions Changed Foreign Investment to Capital Investment Grouped Districts into Downtown, Commercial, and Business Districts Added Partnerships Get a Neighbor, Get a Perk Program All Items in Comprehensive Incentive Program

9. Implementation

10. Criteria for Prioritizing • Whether Program/Project is Already Established • Whether City Council Priority • Whether Funding Source Identified or Not • Whether Partnerships can be Secured • Ease of Implementation (Low Hanging Fruit) Any others that should be considered? Items will be included in Goal Setting/Budget Discussion

11. Measuring Our Efforts and Success

12. Overview External Factors Play a Huge Role in our Success to Grow our Local Economy Primary Dollars Drive our Local Economic Growth Primary Jobs Capital Investment New Residents (Retirees) Tourism and Visitors Federal and State Grants Keeping those Primary Dollars Here is Important Too

13. Efforts and Outcomes We CAN Measure Efforts Building Permit Discounts NSP Investment Quality of Schools Recognition of Brand Website Traffic Attendance at Special Events Grants Applications Small Business Counseling Sessions Incentives Offered We CAN Measure Outcomes (Primary Dollars) Primary Jobs Capital Investment New Residents (Retirees) Tourists and Visitors Federal and State Grants (Secondary Dollars) Difficult to Measure the Actual Affect KNOW Relationships Exist

14. Executive Summary

15. Getting to Work

16. Neighborhoods Keep Palm Coast Beautiful Responsive Code Enforcement Rental Registration Program Foreclosed and Abandoned Properties Program Beautification Recognition Program Encourage Homeownership and Reinvestment Neighborhood Stabilization Program Building Permit Fee Discount Program Welcome Home Program Community Development Block Grant Program Provide Quality Services Quality Water and Wastewater Utility Services Quality Fire, Police, and Emergency Medical Services Quality Schools Stormwater Services Road Resurfacing Program

17. NeighborhoodStabilization Program Service Paid through Real Estate Transactions/by Developers

18. Welcome Home Program

19. Districts Downtown Continue Use as Venue for Public and Special Events Bulldog Drive Improvements Additional Central Park Improvements Commercial (Parkway East, Parkway West, Old Kings, and Matanzas) Reasonable Impact Fee Methodology Continue to Engage Property Owners Continue FiberNET Expansion Brownfields Program Continue to Promote Trail Network Continue to Engage FAA Center (Parkway East Only) Golf Course Renovation and Renewal (Parkway East Only) Continue to Maintain Tree Canopy (Parkway East Only) Continue to Seek Funding for Matanzas Interchange (Matanzas Only) Parkway East Special Area Master Plan RFP

20. Districts Business Park (Hargrove Grade, Pine Lakes, Roberts Road, Airport Area) Reasonable Impact Fee Methodology Brownfields Program Assist with Wetland Mitigation Permitting (Pine Lakes Only) Dialogue with Property Owners Airport Area Master Plan and Incentive Regulations Roberts Road Special Area Master Plan RFP

21. City and Region Let the Secret Out - Marketing Program Dedicated Non-Governmental Website with Social Media Elements Branding Marketing Strategy & Program RFP Let the Secret Out - Events, Events, Events Coordinate and Promote Local Events Let the Secret Out - Ecotourism Geocaching Program Pedestrian/Bicycle Master Plan Implementation Florida Agriculture Museum Support St. Joes Walkway “Great Florida Birding Trail” Designation Dedicated Non-Governmental Website with Social Media Elements Trails Map and Guide Trail Wayfinding and Signage

22. Coordinate andPromote Local Events Bring In and Keep Local Dollars First Annual Palm Coast Seafood Festival Holiday Parade/ Kids Festival Ice Skating Rink Event First Annual Holiday Joy Ride Half Marathon Palm Coast Futures Tennis Tournament Palm Coast Golf Tournaments Numerous Events at Florida Agricultural Museum

23. City and Region Celebrate our Diversity Cultural Grants Invest in Capital Projects Aggressively Pursue Grants Expand Fiber Optic Network Water Reuse System Expansion Coquina Coast Desalination Project Expand Transportation Network Assist our Small Businesses Support our Partners (SCORE and SBDC) Simplify and Streamline Business Tax Receipt and Home Occupation Processes Make Business Sense (cents) Simplify and Streamline Development Processes Flexible Impact Fee Payment Program Local Preference Purchasing Policy

24. Grants

25. City and Region Encourage Job Creation – Comprehensive Incentive Program Building Permit Fee Discount Flexible Impact Fee Payment Options Fiber Optic Extension Tax Abatement / Tax Rebate for Local Employment Relocation Cost Reimbursement State of Florida Incentives Brownfield Program Incentives Bounty for Business Encourage Job Creation – Business Park Development Airport Area Master Plan Zoning Overlay Encourage Job Creation - Local, Regional, and State Partnerships Partnership with Enterprise Flagler Involvement with Regional Economic Development Organizations

26. Bounty for Business Program Concept Reward Citizens that Recruit Businesses to Palm Coast Program Guidelines Must be Primary Jobs (Qualified Target Industry, Produce Items/Services Primarily Sold Outside the Region) Must be New Businesses to Palm Coast and from Outside Flagler County Minimum 5 Jobs to Qualify No Financial Interest in Business or Related Real Estate Transaction(s) Reward Levels* 5+ Jobs Established for Minimum of 1 Year = $100 City Perk Dollars (Golf Course, Tennis Center, Special Events, Local Bike Shop, Ag Museum, and Other Possibilities) 11+ Jobs Established for Minimum of 2 Years = $1,000 Dollars 51+ Jobs Established for Minimum of 3 Years = $2,000 Dollars 101+ Jobs Established for Minimum of 5 Years = $3,000 Dollars *Levels are Additive If New Business Grows *Rewards Dependent Upon Availability of Funding Requires City Council Approval

27. Partnership Opportunities

28. Partnership Opportunities Create Branding, Marketing Strategy & Program Comprehensive Incentive Program Business Park Partnership Program Involvement with Regional EDOs Marketing Assistance to Property Owners Supporting our Partners (SCORE and SBDC) Business Assistance Center

29. Partnership Opportunities Coordinate and Promote Local Events Welcome Home Program Supporting our Partners (SCORE and SBDC) Procurement Outreach and Assistance Coordinate and Promote Local Events Form Regional Sports Commission Trails Map and Guide Annual Multi-Cultural Event for All Groups

30. Partnership Opportunities Get a Neighbor, Get a Perk Program Welcome Home Program Florida Agricultural Museum Support

31. Partnership Opportunities Neighborhood Stabilization Program Community Development Block Grant Program Quality Fire, Police, and Emergency Medical Services Renew 1/2 Cent Sales Tax for Road Improvements Seek Funding for Matanzas Interchange Roberts Road District Special Area Master Plan Airport Area Master Plan Implementation

32. Partnership Opportunities Coquina Coast Desalination Project Expand Transportation Network Quality Schools Coordinate and Promote Local Events Form Regional Sports Commission Annual Multi-Cultural Event for All Groups

33. Discussion

34. DiscussionIntergovernmental Meeting What is Presented? Executive Summary Partnership Opportunities Response to County Questions (“One Pot / One Organization” Concept) Who Presents? Other?