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INCO-NET EECA Policy Stakeholders‘ Conference

INCO-NET EECA Policy Stakeholders‘ Conference EU-EECA Cooperation in the Innovation Sector: Bi-regional Responses to Major Social and Economic Challenges Kiev, Hotel Kreschatyk April 25-26, 2012 „ Social Innovation: The Concept and its Potential” Josef Hochgerner

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INCO-NET EECA Policy Stakeholders‘ Conference

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  1. INCO-NET EECA Policy Stakeholders‘ Conference EU-EECA Cooperation in the Innovation Sector: Bi-regional Responses to Major Social and Economic Challenges Kiev, Hotel Kreschatyk April 25-26, 2012 „Social Innovation: The Concept and its Potential” Josef Hochgerner Zentrum für Soziale Innovation

  2. Which innovations we may expect and trust in ... Evolution of brains and behaviour Technologies of (m)any kind Collaborative intelligence & intelligent collaboration > > Cultural evolution based on [social] innovations

  3. 100 years of innovation theory and current innovation research 75% Schumpeter

  4. Approaches to innovation Innovations are „changes or novelties of rites, techniques, customs, manners and mores.“ Horace Kallen, 1949: Innovation, in: Encyklopedia of the Social Sciences; Vol. 8; pp. 58ff. **** “Innovation is not just an economic mechanism or a technical process. It is above all a socialphenomenon. Through it, individuals and societies express their creativity, needs and desires. By its purpose, its effects or its methods, innovation is thus intimately involved in the social conditions in which it is produced.” European Commission, 1995: Green Paper on Innovation http://europa.eu/documents/comm/green_papers/pdf/com95_688_en.pdf

  5. All innovations are socially relevant Innovations emerge from a certain background in society, and have impact on social entities, i.e. institutions, organisations, social groupings and indivduals in their various roles in family, business, civil society and the public Traditional concepts, indicators and measures of innovation fall short of the social relevance of innovations in general, and of social innovations in particular.

  6. Definition of „Social Innovation“ *) „Social innovations are new practices to resolve societal challenges, adopted and utilised by social groups concerned.“ ... with reference to Schumpeter: »New combinations of social practices« *)Zentrum für Soziale Innovation, 2012: „All innovations are socially relevant“ ZSI-Discussion Paper 13, p. 2,

  7. Main features of social innovation (1) • Distinction between idea and dissemination: an idea becomes an innovation in the process of social implementation – it changes and improves social practices • The „4-i process“: • Idea • Intervention • Implementation (or Institutionalisation) • Impact Idea Intervention Implementation Impact

  8. Main features of social innovation (2) • Social innovations (like any innovation) compete with traditional or other new solutions – and they have a life cycle(until acceptance/diffusion outweighs novelty) • No normative nature: Social innovations are not necessarily ‚good‘ (impact ± ) • The scope of social innovations: the new practice does not need to be applied to the whole of society • Agnès Hubert et al. (BEPA) distinguish three perspectives to analyse objectives and impact, i.e. • the „social demand“ perspective, • the „societal challenges“ perspective, and • the „systemic change“ perspective. • „Empowering people – driving change. Social Innovation in the European Union.“ • http://ec.europa.eu/bepa/pdf/publications_pdf/social_innovation.pdf

  9. Towards an extended paradigm of innovation • In general, innovations aim • primarily either on economic or on social objectives, • they may be technology-based or not; • in the social sphere they may require formal regulation or not. • Innovations, addressing primarily economic objectives1), include • products • processes • organisational measures • marketing Innovations, addressing primarily social objectives2), include • roles (of individuals, CSOs, corporate business, and public institutions) • relations (in professional and private environments, networks, collectives) • norms (on different levels, legal requirements) • values (custom, manners, mores, ethic/unethical behaviour) 1) „Oslo Manual“, OECD/EUROSTAT 2005, re. Schumpeter 2) My extension, 2011

  10. POTENTIAL OF SOCIAL INNOVATIONS

  11. SOCIAL INNOVATIONS IN BUSINESSCORP. Main areas where new social practices are implemented to solve social issues: Pöchhacker Innovation Consulting & Zentrum für Soziale Innovation, 2012: Wirtschafts-politische Chancen und Perspektiven sozialer Innovation in Österreich;Konzeptstudie im Auftrag der aws GmbH Available at: https://www.zsi.at/object/publication/2159-- Also available: ZSI-Survey 2008: Kesselring/Leitner, Soziale Innovation in Unternehmen; https://www.zsi.at/object/publication/1444

  12. More information on social innovation: www.zsi.at/dp Results of the conference „Challenge Social Innovation“, September 19-21, 2012, Vienna: „Vienna Declaration on the Most Relevant Topics in Social Innovation Research“ and the Video „Schumpeter Adopts Social Innovation“ → www.socialinnovation2011.eu Prof. Dr. Josef Hochgerner Centre for Social Innovation Linke Wienzeile 246 A - 1150 Vienna Tel. ++43.1.4950442 Fax. ++43.1.4950442-40 email: hochgerner@zsi.at https://www.zsi.at

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