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Logos, Icons and Descriptive Graphics

Logos, Icons and Descriptive Graphics. Walter Moczygemba October 16, 2007. Overview. Historical Perspective Logos Definition Usage Examples Icons Definition Usage Examples Descriptive Graphics Definition Usage Examples. http://commons.wikimedia.org/. Historical Perspective.

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Logos, Icons and Descriptive Graphics

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  1. Logos, Icons andDescriptive Graphics Walter Moczygemba October 16, 2007

  2. Overview • Historical Perspective • Logos • Definition • Usage • Examples • Icons • Definition • Usage • Examples • Descriptive Graphics • Definition • Usage • Examples http://commons.wikimedia.org/

  3. Historical Perspective Three Rivers PERQ, 1979 http://digibarn.com/

  4. In The Beginning. . . DOS for Apple, 1978 http://www.granneman.com/

  5. Along came GUI Xerox Star • 1981 • Desktopmetaphor • Point andclick http://www.guidebookgallery.org/

  6. The Information Superhighway Mosaic • 1993 • First popularweb browser • Hypertext http://www.nsf.gov/

  7. State of the Art Motorola Razr2 – Gondry’s Dream http://direct.motorola.com/

  8. Logos http://www.educa.fmf.uni-lj.si/Logo/

  9. Logos: Definition Logo /ləʊɡəʊ/ n., a symbol or emblem that acts as a trademark or a means of identification of an institution or other entity –Wiktionary http://commons.wikimedia.org/

  10. Logos: Usage • Branding • Prominent placement • Consistent presence • Navigation • Link to homepage • Other uses . . .? after http://www.sitepoint.com/

  11. Homestar Runner http://www.homestarrunner.com/ Sears http://www.sears.com/ RE/MAX http://www.remax.com/ Usability Net http://www.usabilitynet.org/ Logos: Examples

  12. Icons http://commons.wikimedia.org/

  13. Icons: Definition Icon /aɪkɑːn/ n., A small picture which represents something (such as an icon on a computer screen which when clicked performs some function.) –Wiktionary http://www.edbqhs.org/

  14. Icons: Usage • Navigation • Aesthetic effect • Some established symbols • Others recognizable to returning visitors • Labels are a good thing! blacklightbottles.com http://www.nickjr.com/

  15. Icons: Usage • Branding • Consistent style • Favicons– a special case Yahoo! Icons http://www.yahoo.com/ Adobe CS3 Icons http://blogs.adobe.com/

  16. Icons: Examples • Amazon • http://www.amazon.com/ • Favourite Favicons • http://www.deltatangobravo.com/ • Wikipedia Userboxes • http://en.wikipedia.org/ • Shulman Fleming & Partners • http://www.sap8.com/

  17. Descriptive Graphics http://igs.indiana.edu/

  18. Descriptive Graphics: Definition Graphic /græfɪk/ n., An example of the graphic arts or of graphic design; also, a diagram, pattern, picture, etc., produced by means of a computer —Oxford English Dictionary Yi Syllabary http://www.unicode.org/

  19. Descriptive Graphics: Usage • Navigation • Thumbnails • Visual metaphor • Image map • Illustration • Maps • Diagrams & Charts • Anything else! http://hubblesite.org/

  20. Descriptive Graphics: Examples • LibraryThing • http://www.librarything.com/ • Flags of the World • http://www.flagspot.net/ • Human Anatomy Online • http://www.innerbody.com/ • JODI Web Map • http://map.jodi.org/

  21. http://www.falloutcentral.com/

  22. References • Beaird, Jason. "The Principles of Beautiful Web Design." SitePoint. 2 Apr. 2007. 14 Oct. 2007 <http://www.sitepoint.com/print/principles-beautiful-web-design>. • "Favicon." Wikipedia. 13 Oct. 2007. Wikimedia Foundation. 14 Oct. 2007 <http://en.wikipedia.org/wiki/Favicon>. • Flanders, Vincent. "The 10 Worst Web Sites to Navigate in 2006." Web Pages That Suck. 8 Oct. 2007. 14 Oct. 2007 <http://www.webpagesthatsuck.com/10-worst-mystery-meat- navigation-sites-featured-on-web-pages-that-suck-in-2006.html>. • ————. "The Worst Web Sites of 2007 (Part One)." Web Pages That Suck. 25 Sept. 2007. 14 Oct. 2007 <http://www.webpagesthatsuck.com/worst-web-sites-of-2007.html>. • "Graphic (noun)." Def. 3. Oxford English Dictionary. Ed. John Simpson. 3rd ed. Oxford: Oxford University Press, 2002. Oxford English Dictionary Online. 2007. Oxford UP. 14 Oct. 2007 <http://dictionary.oed.com.ezproxy.lib.utexas.edu/>. • "Icon." Def. 1. Cambridge Advanced Learner's Dictionary. Ed. Elizabeth Walter. 2nd ed. Cambridge: Cambridge University Press, 2005. Cambridge Dictionaries Online. 2007. 14 Oct. 2007 <http://dictionary.cambridge.org.ezproxy.lib.utexas.edu/>. • "Icon." Wiktionary. 5 Oct. 2007. Wikimedia Foundation. 14 Oct. 2007 <http://en.wiktionary.org/wiki/icon>. • Lineback, Nathan. "The Xerox Star." Nathan's Toasty Technology Page. 1 Oct. 2007. 14 Oct. 2007 <http://toastytech.com/guis/star.html>. • "Logo." Wiktionary. 1 Oct. 2007. Wikimedia Foundation. 14 Oct. 2007 <http://en.wiktionary.org/wiki/logo>. • Morville, Peter, and Louis Rosenfeld. Information Architecture for the World Wide Web. 1998. 3rd ed. Sebastopol, CA: O'Reilly, 2007. • "Mosaic Web Browser Celebrates 10th Birthday." National Science Foundation Newsroom 25 Apr. 2003. 14 Oct. 2007 <http://www.nsf.gov/od/lpa/news/03/pr0343.htm>. • Subramanian, Subha. "An Introduction to Information Architecture." SitePoint. 21 June 2004. 14 Oct. 2007 <http://www.sitepoint.com/article/information-architecture>.

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