330 likes | 993 Views
Logos and Slogans. What is a logo?. A logo is a name, symbol, or trademark designed for a company They should be easy to recognize. Logos can be a pictorial representation of your company, or just words, or you can use a combination of both
E N D
What is a logo? • A logo is a name, symbol, or trademark designed for a company • They should be easy to recognize. • Logos can be a pictorial representation of your company, or just words, or you can use a combination of both • The more your logo is used, the more effective it will become. Use them on all of your documentation that you use including business cards, and letterheads.
Logo Design Guide • Your logo should project your company’s image. • Your logo design should be simple. • Remember, you want it to be easy to read • IT IS LONG TERM. So make sure that it is a symbol you will always want. • It should be unique, easily recognizable, and different from your competitors.
Why they last • Notice that they are simple • They are easy to read • They have bold colors • They are not ornate • They are well advertised. • They are ALWAYS present on any type of product that they have.
Slogans • A slogan is a phrase that you use that brings some sort of association to your company or business. • Remember, this is NOT a catch phrase like “ON SALE NOW” It is a line that REPRESENTS your company. • It is part of creating the brand. • Generally logos and slogans work together.
What makes a good slogan • Be short and to the point • Consist of no more than six words • Convey a message of what your business provides • Be consistent with your logo design • Be easy to remember by potential customers.
Famous Slogans • Mmmm….mmmm….good! • Campbellssoup • I’m Lovin’ it • McDonalds. • They’re Grrrreeeaaaat! • Frosted Flakes • Always low prices…always • Walmart • Pizza! Pizza • Little Caesars.