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Analyse the market segments and target market about Chanel No.5. Team partners :张艳芬 林妮 陈天明 郭劲良. Chanel No.5.
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Analyse the market segments andtarget marketabout Chanel No.5 Team partners:张艳芬 林妮 陈天明 郭劲良
Chanel No.5 Versace is colourful.Givenchy is elegent.Christian Dior is extravagant.Armani is low-key.Valentino is exquisite.And Chanel is graceful and full of womanly attributes,which makes others unforgetable.
1921 The most durable version in the No.5 perfume.It includes neroli,the flower of ylang-ylang,Glasse jasmine,May rose,sandal,vetiver grass and vanilla.
1924 This is the first with such a high proportion of acetaldehyde perfume, combined with a variety of flowers.It`s a timeless classicElegant attractive and modern perfume
1986 86`s perfume is not simply changing the concentration,but to make a new interpretation in flavor.It still loyal to the essence of the original perfume and fragrance ingredients. Square bottles had transparented to glass bottle appearance without any decoration.shape bottle shaped like a gem cutter like transparent crystal square bottle shape ans neat lines.
二○○五 The fragrant liquid and peaches - Rose Gel make You feel the laissez-faire in implicitly harmonious blend of soft rose and Grasse jasmine. The elegant aroma left on the skin. It gives you a comfortable and cool cool feeling. Your temptation customary perfect supplies.
2008 Chanel`s 3rd perfume creater "nose" Jia Kebo continnued the classic part about No.5 and created the Chanel No. 5 perfume low-key luxury version. It makes you feel soft, fresh and harmonious, full-bodied, with a clear contrast from a low-key luxury throbbing.
Market segmentation • 1、 Psychological factors : • 2、 Geographical factors : The Chinese market • 3、 Demographic factors : High income of intellectual professional women • 4、 Behavioral factors :
The target market • Chanel No.5品牌的目标市场——Advocate fashion, intellectual, elegant noble, senior white-collar workers actively.