How to market yourself !

1. How to market yourself! XXV. EUFASA Conference in Prague April 27th, 2009

2. My expectations

3. If you don´t like something, CHANGE it. If you cannot CHANGE it, CHANGE the way you think about it! If you want to FIND a job. Do it. If you cannot FIND the job, CHANGE the way you are looking for it. XXV. EUFASA Conference in Prague

4. How to MARKET yourself! Whatisyourself-marketing strategy? XXV. EUFASA Conference in Prague

5. DEFINITION OF MARKETING ”Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably“ The Chartered Institute of Marketing ”Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others”Kotler 1991 XXV. EUFASA Conference in Prague

6. DEFINITION OF MARKETING “Marketing is about finding your unique abilities and being able to communicate these to others effectively. ” (http://ezinearticles.com/?How-to-Market-Yourself-Effectively&id=1320370) “The right product, in the right place, at the right time, and at the right price” Adcock et al XXV. EUFASA Conference in Prague

7. HOW TO CHANGE YOUR APPROACH ‘The right product, in the right place, at the right time, and at the right price’ XXV. EUFASA Conference in Prague

8. IMPLICATIONS OF MARKETING XXV. EUFASA Conference in Prague

9. MARKETING MANAGEMENT PROCESS XXV. EUFASA Conference in Prague

10. POSSIBLE FEARS XXV. EUFASA Conference in Prague

11. WHERE AM I NOW? INTERNAL STRENGTH WHAT DO I WANT TO DO? MOTIVATION WEAKNESS OPPORTUNITIES INTERNAL EXTERNAL THREAT EXTERNAL XXV. EUFASA Conference in Prague

12. WHERE DO I WANT TO BE? Thelevelofsalaryexpectationdefined in localcurrency, yearlyormonthly, understanddifferences in brutto/netto • State administration • Business • NGO • Non-profit organisation • Administrativeposition • Management position • Consulting • Team or Independent • Fulltime/part time • Workingcontract • Other type ofcontract • Freelancer • Interim/Projects • Volunteer XXV. EUFASA Conference in Prague

13. WHICH WAY IS THE BEST?/HOW DO I GET THERE? • Answer advertisments • Get directly in touch with companies • Put your CV on job websites • Register yourself in recruitment databases of companies • Use own network • Ask for references • Participate on job/career days • Web networking (Xing, LinkedIn) REACT CREATE XXV. EUFASA Conference in Prague

14. GETTING THERE! • Prepare your CV • Prepare your motivation letter • Prepare yourself for personal interviews • Prepare your „elevator speech“ React Create XXV. EUFASA Conference in Prague

15. SomeHints BELIEVE IN YOURSELF • Write a short summary of „what can I offer to my potential employer“ at the beginning of the CV • Make your CV simple and transparent • Avoid chronological employment gaps in CV • There is no universal CV or motivation letter • Read the job descriptioncarefully • Learn more about the company which invited you for an interview • Be creative XXV. EUFASA Conference in Prague

16. DON´T FORGET THAT A JOB SEARCH REQUIRES MENTAL AND EMOTIONAL CLARITY AND ENERGY. DON´T GIVE UP AFTER THE FIRST UNSUCCESSFUL ATTEMPT! XXV. EUFASA Conference in Prague

17. THANK YOU FOR YOUR ATTENTION! Lenka Kopečková Consultant Arthur Hunt s.r.o. Email: kopeckova@arthur-hunt.cz Mobile: +420 606 755 377 Web: www.arthur-hunt.com XXV. EUFASA Conference in Prague

18. USEFUL LINKS • http://humanresources.about.com • http://jobsearchtech.about.com/ • www.cvtips.com/ • www.xing.com • www.linkedin.com XXV. EUFASA Conference in Prague