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L Q A & E PROGRAM Level 1 Lesson 7. L Q A & E PROGRAM Level 2 Lesson 7. Speaking Up for Animal Agriculture Lesson. Learner Outcomes. At the completion of the lesson participants will: Understand what constitutes a first impression
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L Q A & E PROGRAM Level 1 Lesson 7 L Q A & E PROGRAM Level 2 Lesson 7 Speaking Up for Animal Agriculture Lesson
Learner Outcomes • At the completion of the lesson participants will: • Understand what constitutes a first impression • Be able to analyze ways to make a good first impression at the fair, in the show ring and on farm/ranch • Identify the information needed about an audience and ways to gather this information • Gain skills in planning a presentation, and shaping the message for success. • Be familiar with industry jargon and its limitations • Understand the current issues and challenges in animal agriculture and strategies being used to meet these challenges
What are they? Why are they important? First Impressions
Who comes to the fair? What do they know? What will they want to know? Concerns? Know Your Audience
S - Style H - Honesty A - Assertive P - Positive Statement E - Enthusiasm Shape Message for Success
Put a face on the animal – 4-Her’s background, family, etc. My animal is raised for food and fiber The food this animal produces is nutritious and wholesome (safe) This animal is taken care of using the best management practices Different management practices are used, but all the food is nutritious and wholesome (safe) Planning Your Presentation~ Key Messages
Jargon to Avoid Positives to Promote Abbreviations Build Bridges
Facts/Key messages Issues/Challenges in Industry Strategies to meet challenges Issues and Opportunities