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Senior Vice President, Chief Strategy and Innovation Officer Blue Cross Blue Shield of Minnesota

Senior Vice President, Chief Strategy and Innovation Officer Blue Cross Blue Shield of Minnesota. Online Care: A New Model for Healthcare Delivery. MaryAnn Stump. Roy Schoenberg, MD, MPH. President & Chief Executive Officer American Well Systems. Agenda. What is Online Care?.

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Senior Vice President, Chief Strategy and Innovation Officer Blue Cross Blue Shield of Minnesota

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  1. Senior Vice President, Chief Strategy and Innovation Officer Blue Cross Blue Shield of Minnesota Online Care: A New Model for Healthcare Delivery MaryAnn Stump Roy Schoenberg, MD, MPH President & Chief Executive Officer American Well Systems

  2. Agenda What is Online Care? Online Care Overview Microsoft HealthVault Partnership and Integration Online Care Rollouts to Date Online Care Anywhere Rollout Online Care Anywhere Overview Worksite “Virtual Employee Clinic” Model Microsoft HealthVault and Biometric Screening

  3. Online Care: A New Model for Healthcare Delivery Roy Schoenberg, MD, MPH President & Chief Executive Officer American Well Systems

  4. Back to Basics “The doctor will see you now” It’s time technology allowed just that.

  5. The Online Care Framework PROVIDER WEB / PHONE PORTAL CONSUMER WEB / PHONE PORTAL Rule Engine INTERNISTS POOL OB/GYN POOL PEDIATRICIANS POOL Brokerage System BEHAVIORAL HEALTH POOL DISEASE MGT. POOL

  6. The Doctor Will See You Now…

  7. Selecting an Available Provider

  8. Informed Encounter Patient’s Complaint • Medical Issues to Discuss Patient’s Clinical Profile • Procedures • Conditions • Medications • Immunizations* • Allergies* Connect Decline

  9. A Live Interaction

  10. A New Tier of Care Video Conference Phone Chat Clinical Data/Tools Audio Conference Payment

  11. Why Microsoft HealthVault ? • Data from multiple sources provides • physician with robust patient profile to • enhance online visit • Biometric data through HealthVault- • enabled devices enhances remote care • Privacy and security enhanced

  12. One Year ! NOTABLE MILESTONES • Microsoft HealthVault & American Well partnership announcement • Jun. 2008 • Online Care goes live in Hawaii • Jan. 2009 • BCBSMN announcement • Apr. 2009 • UHG/ OptumHealth announcement • Jun. 2009 • TriWest announces rollout for military • Jul. 2009 • Triwest Online behavioral health goes live • Sept. 2009 • BCBSMN goes live • Dec. 2009 • United/Optum goes live • Dec. 2009 • Ascension Health Announcement • Feb. 2010 Ascension Hospitals BCBSMN Minnesota UHG/Optum National TriWest Military BCBSHI Hawaii

  13. What the Analysts Say “By 2013, 25% of patient encounters in Europe and North America thatcould be conducted virtually, will be.” Source: Gartner Predicts 2009: Healthcare IT Moves From Transactional to Transformational - “Facilitating real-time communication… through the use of Online Care, will transform the way care is delivered.” Slide 14

  14. Online Care Anywhere In Action MaryAnn Stump Senior Vice President, Chief Strategy and Innovation Officer Blue Cross Blue Shield of Minnesota

  15. What we’re doing today isn’t working Routine unplanned care Wellness Advice COST Health information access Chronic condition management Prevention Continuity of care

  16. Employers are worried Overuse of care through employees seeking inappropriate care 24% Under use of preventive services 41% Employees poor health habits 67%

  17. Goal: 24-hour affordable access Bringing care to people vs. people to care. Typical Employee Clinic Great idea, but… It’s costly and what if you’re not at work? $200K+

  18. Bringing care to people vs. people to care

  19. Online Care Anywhere is more than a typical employee clinic… and you can use it at home

  20. Reasonably priced Traditional Employee Clinic Virtual Employee Clinic $10K $200K+

  21. More than care… connections Blood Pressure Heart Rate Weight BMI Visit Transcript Vital Stats

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