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Buzz Campaign

Buzz Campaign. Buzz a gent break down Target Market Agent statistics Campaign statistics. Buzz Conclusion. A gents lack product and competitor knowledge Agents had low participation rate. Reached few consumers

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Buzz Campaign

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  1. Buzz Campaign • Buzz agent break down • Target Market • Agent statistics • Campaign statistics

  2. Buzz Conclusion • Agents lack product and competitor knowledge • Agents had low participation rate. • Reached few consumers • Of consumers reached, many will have difficulty or not be able to find the product at all.

  3. Magazines • Favored by supermarket executives • Al Fresco can afford to reach 2.6 M consumers • Al Fresco needs to be available for this to be of the most benefit.

  4. Trade Advertisements/Coupons • Targets supermarket executives • Promotes potential brand sales and profits • Coupons favored by supermarket executives • Coupons especially beneficial during holidays • Competitors offer coupons during holidays as well

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