1 / 2

Buzz marketing

Buzz marketing. Concept To find relevant and real-time information and to interpret it To create information and to transmit it via informal and personnal communication channels (rather than by mass media and traditional advertising) Key issues

ouida
Download Presentation

Buzz marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Buzz marketing • Concept • To find relevant and real-time information and to interpret it • To create information and to transmit it via informal and personnal communication channels (rather than by mass media and traditional advertising) • Key issues • Buzz marketing can only amplify existing qualities of a product • Information must be credible and from trusted people (experts and trendsetters)

  2. Buzz marketing • Measuring/influencing buzz • Nielsen BuzzMetrics measures, analyzes and leverages the influential power of online consumers • Communispace manages “customer conversations” with private online communities on topics chosen by businesses • Affinova proposes online “prototypes” that instantly evolve according to consumer feedback. • IC Agency investigates brands’ positioning perceptions online and corrects this positioning if needed

More Related