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Digital Signage Best Practices

Learn how to effectively use digital signage to enhance your message, whether for branding, events, or student announcements. Discover what works and what doesn't, and how to create clear, concise, and impactful designs. Utilize the provided tools to streamline the process and reach your audience effectively.

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Digital Signage Best Practices

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  1. Digital Signage Best Practices

  2. How to effectively use digital signage to enhance your message or… Digital Signage Made Easy

  3. The Program is 5 years old this month • As of the beginning of March • 1001 student announcements • 327 branding/events • 376 Alerts • RSS crawl running CNN or CNBC • Burton Valley Weather • Average 28 SA per day

  4. SMC Digital Signage • 8 screens located throughout campus • Food court (3 screens, 1 source) • Three “zones” in food court • 540x 960 or 960 x 1080 WHAT?

  5. Food Court Zones “Branding” 960 x 540 “Student Announcements” 960 x 1080 “Events” 960 x 540

  6. What Works, what doesn’t • It’s about getting your message out • Putting people in the seats

  7. Digital Signage or Posters? • BOTH! • Poster are for reading at a fixed point on a “wall” • Digital Signage is a visual medium… a drive by

  8. Do not to use color in your text Do not to use unreadable fonts Do not crowd out your message It’s all about getting your message out, putting people in the seats. Digital Signage is another form of communication. It supplements, it does not replace your poster, web listing, bulletin announcement

  9. WHAT WORKSClear, Concise, Colorful, BOLD • Event Title • When • Where • Contact Information

  10. Creating Your Own Work • File types • jpeg, psd, tif, gif, png, bmp • Sizes…

  11. 960 x 540 = Branding & Event Zones 960 540

  12. 960 x 1080 Student Announcement Zone 960 1080

  13. Front Door-Carousel • SIGN IN • http://sign1.stmarys-ca.edu/FrontDoor/Login.aspx LOG IN staff password: gaels2 students password: gaels1

  14. Posting Your Work in 5 easy steps • 1. Choose a zone • 2. Upload your work • 3. Choose start & end dates • 4. Choose run times • 5. Finish

  15. Run time START & END

  16. See all the zones in action @ http://sign1.stmarys-ca.edu/Carousel/Public/

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