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Oracle Commerce Mobile Environment: What’s New, Strategy and Vision

Oracle Commerce Mobile Environment: What’s New, Strategy and Vision. Shea Nolan Principal Product Strategy Manager Brian Celenza Senior Consultant, Commerce Innovation. Safe Harbor Statement.

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Oracle Commerce Mobile Environment: What’s New, Strategy and Vision

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  1. Oracle Commerce Mobile Environment: What’s New, Strategy and Vision Shea Nolan Principal Product Strategy Manager Brian Celenza Senior Consultant, Commerce Innovation

  2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

  3. Program Agenda • Introduction • Demonstration • Product Roadmap • Additional Resources • Q&A

  4. 52% 34% 14% SEEMEA Report. "Mobile, Tablet and Internet Usage 2012." Think Insights. N.p., 05 Aug. 2012.

  5. Mobile Commerce Growth and Activity Mobile Commerce Spending Top mobile shopping activities • Grew by 24% YOY in 2013. • 10% of total digital commerce in H1 2013. • expected to surpass $25B in 2013.1 Top tablet shopping activities 1. comScore. "U.S. Mobile Commerce Sales Estimates." comScore, Inc. N.p., 27 Aug. 2013. 2 .Google Case Studies, Market – USA, 2012

  6. Mobile Commerce Spending by Category In H1 2013, smartphones drove higher share (6.0%) of total digital commerce than tablets (3.5%). While smartphone users outnumber tablet users by >2x, average spending per device owner is 20% higher on tablets. Video Games, Consoles & Accessories showed the highest percentage of digital commerce spending occurring via mobile commerce (23.7%). comScore. "U.S. Mobile Commerce Sales Estimates." comScore, Inc. N.p., 27 Aug. 2013.

  7. B2B Mobile Commerce Top B2B use cases • B2B Commerce sales are more than twice the size of B2C Commerce and expect $559 billion in sales in the US by the end of 2013.1 • 31% B2B Commerce companies are investing in Mobile Commerce in 2013.2 • Trends and Growth Reordering Alerts Promotions Field Sales Catalog Barcode Scanning Demonstrations Related Products Alerts 1. “Building a World-Class B2B eCommerce Business” Forrester Research, Jan 7, 2013 2. Oracle. "2013 B2B Commerce Trends." Oracle, 1 Apr. 2013

  8. Oracle Commerce for Mobile Key Features

  9. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Demonstration

  10. No Gurus Required • Prebuilt Mobile Features • Personalized context based on user segments • Synchronize activity across channels – cart, wish list, history • Templates optimized for each platform • Automatic device detection for mobile web

  11. What’s available for download today? CRS Mobile Web App • Fully integrates ATG and Endeca Commerce • Responsive UI ready CRS Native iOS Universal App • Fully integrates ATG and Endeca Commerce • Universal iPhone and iPad shopping app • Demonstrates best practices for using ATG REST framework and web services

  12. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Mobile Roadmap

  13. Mobile Focused Product Roadmap Oracle Commerce • In Store Mobile Application • Accelerator to provide retailers with high-touch, interactive in-store solution for shoppers and associates • Native iOS application for iPad • Customizable source provided • Leverage strengths of Oracle Commerce and Retail products • Continued Investment in Mobile Apps • Include device-specific capabilities in iOS application

  14. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Additional Resources

  15. Additional Resources Oracle Commerce - Mobile • Oracle Commerce Technology Network (OTN) site • http://www.oracle.com/technetwork/apps-tech/commerce/index.html • Includes links to What’s New document, Forums, Product Documentation • Oracle Commerce and Responsive Design White Paper • https://support.oracle.com/epmos/faces/DocumentDisplay?id=1563355.1 • 2013 B2B Commerce Trends surveys • http://www.oracle.com/us/products/applications/atg/2013-b2b-commerce-trends-1939002.pdf • 2013 B2C Commerce Trends survey • http://www.oracle-downloads.com/b2c_commercetrends.pdf

  16. Questions?

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