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The full spectrum online communication management system

WHY PIER?. The full spectrum online communication management system. The Origin of AudienceCentral. 1999 Olympic Pipeline Explosion. Crisis Communications. Founder Gerald Baron was spokesperson for Olympic Pipeline No easy way to coordinate official statements across multiple agencies

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The full spectrum online communication management system

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  1. WHY PIER? The full spectrum online communication management system

  2. The Origin of AudienceCentral 1999 Olympic Pipeline Explosion Crisis Communications Founder Gerald Baron was spokesperson for Olympic Pipeline • No easy way to coordinate official statements across multiple agencies • No efficient way to communicate with the public and media • No way to manage the hundreds of inquires from media and public

  3. Crisis Response & Share Price

  4. But, how to communicate a well-designed plan? Policies Plan People Platform – PIER System 4 Ps

  5. The PIER Idea: Put everything a communicator or team needs into a single, integrated, easy to use online communications control room. A control center accessible 24/7 from wherever you are.

  6. Content Creation& Collaboration Situation Status& Tracking SecureConferencing& Messaging Survey Distribution& Tabulation Inquiry Handling& History ApproverNotification& Signoff Email / Fax / PhoneSMS Text Notification One-ButtonWeb Posting Solution: The PIER Control Center

  7. NIMS Compliant Joint Information Center PIER was designed to operate in an Incident Command System environment and meets NIMS requirement for a Joint Information System.

  8. Interactive Push Pull PIER is unique in that it allows you to manage all three modes of communication at once--what we call full spectrum communication management “Push” info to audiences via email, fax & telephone Publish info to website for viewers to “pull” Respond to inquiries, gather input

  9. Stakeholders(who care about what you do) • Critical Insiders • Emergency Responders • Fence line neighbors • Community Leaders • Press/Media • Elected officials • General Public Professional Communicators PIER What We Do We launch and host crisis-ready systems for managing Stakeholder Communications

  10. Foundation Coal Holdings Linthicum Heights, MD PIER System Major crises and special purpose (eg “dark sites”) Control centers for individual mines or regions Larger operations have multiple centers for different purposes and audiences PIER: Each center allows push/pull/interactive communications with multiple internal and external stakeholder groups

  11. Crisis Center State of Washington – EMD

  12. Public Information Center State of Washington – EMD

  13. Accessible Crisis Plans

  14. S Y S T E M Urgent & Critical Communication Management AudienceCentral, Inc. Bellingham, WA (360) 756-8080 www.piersystem.com info@piersystem.com

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