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Storm Thorgerson

Storm Thorgerson. “I listen to the music, read the lyrics, speak to the musicians as much as possible. I see myself as a kind of translator, translating an audio event - the music - into a visual event - the cover .”. Background Information. (February 28 1944- April 18 2013)

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Storm Thorgerson

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  1. Storm Thorgerson “I listen to the music, read the lyrics, speak to the musicians as much as possible. I see myself as a kind of translator, translating an audio event - the music - into a visual event - the cover.”

  2. Background Information • (February 28 1944- April 18 2013) • British graphic designer, film maker and tennis fiend • Best known for his work with Rock Artists like Pink Floyd , Led Zeppelin , Black Sabbath and Scorpions. • In memory of his work an exhibition was held at Idea Generation Gallery in East London on April 22nd until May 2nd . The admission was free and showcased his ideas and work in the last 40 years of his life.

  3. The Step preview to his idea developments 1. The Brief 2. Roughs After a number of days band and the designer meet again Attempt to find pinpoint a concept/theme This stage is very creative with scribbling, honest thoughts and word play, Best ideas are converted into illustrations “ the roughs” • “I listen to the music, read the lyrics, speak to the musicians as much as possible. I see myself as a kind of translator, translating an audio event - the music - into a visual event - the cover.” • Here the designer connects with the artists and creates a “brainy soup”. From here the ideas then start to form structure. • Usually only demo’s

  4. The Step preview to his idea developments 3. Tests 4. Shooting Location is researched and booked. If outdoors booking is for a longer time to account uncertain weather. Models are positioned and dressed. Aid from volunteers Wide range of photographs are taken under varying light conditions and effects. • With the rough and budgetaccepted and agreed a prototype is created. • Prototype can be created on a physical small scale i.e clay, polystyrene , paper • Final model is created

  5. The Step preview to his idea developments 5. Editing 6. Artwork The finally the best shots are chosen Tidying up and the last computer programming is done The final product is handed over. WOW! • Selection ; where each shot is either chosen or put aside • This can take several days to months trying to reach the final product. • Hundreds of similar shots are evaluated

  6. For more on the work and exhibition of Storm Thorgerson visit: http://www.stormthorgerson.com/window.html

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