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Social Media Moment

Social Media Moment. LinkedIn Today. 240 million users 3 million company pages 2+ million groups already created 8,000 groups created each week 200+ conversations going on each minute 50% of LinkedIn users update their profiles regularly 80% belong to at least one group. 93%

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Social Media Moment

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  1. Social Media Moment

  2. LinkedIn Today • 240 million users • 3 million company pages • 2+ million groups already created • 8,000 groups created each week • 200+ conversations going on each minute • 50% of LinkedIn users update their profiles regularly • 80% belong to at least one group 93% of B-2-B marketers are using LinkedIn Source: Content Marketing Institute

  3. Your members on LinkedIn 93% of B-2-B marketers are using LinkedIn Source: Content Marketing Institute 43% of marketers have acquired a customer through LinkedIn. Source: HubSpot, October 2013 LinkedIn gets conversions at a much higher rate than Facebook and Twitter. Source: HubSpot

  4. Opportunity for Chambers • Expand your influence in the community - Extend your reach • Increase current member engagement - get members talking to each other like an online networking event • Grow membership • Help your members make new connections

  5. The Basics

  6. Make connections • Set up your personal profile (if you don’t already have one) • Ensure you are connected to all your members on LinkedIn

  7. Make Your Life Easy with Cardmunch! • Take a snapshot of a member’s business card • Then interact… • Invite them to connect on LinkedIn • Send them a message, or an email, or phone them, right from your screen Manage your connections and stay in touch with other members on LinkedIn

  8. Only 16% of member-based organizations report including members’ LinkedIn pages and other social media profiles in their membership database. • Missed opportunity, given the level of business use

  9. Create a company page… • Share news • List events • Highlight promotional opportunities • Promote sponsors • Share member information

  10. Interact with your followers… • Include images, links and videos to encourage sharing and comments • Post questions or polls • Provide expert tips and insight into your industry or community • Share numbered lists – i.e. 10 Ways to Make Your Membership Work • Highlight your active members

  11. Recruit a few social media ambassadors that have high visibility and strong connections to help

  12. Other Ideas

  13. LinkedIn Groups • Great marketing tool for the Chamber • Prominently displayed in the member profile • Recognition for the Chamber • Can lead to an increase in membership • Use it exclusively for members, or involve prospects or industry / community influencers Be the leader that people want to follow because the Chamber is their source for information about the community

  14. LinkedIn insights

  15. The new ‘How You are Connected’ Tool (as of Jan 29, 2014) • See how your members are connected • Help members get connected to what they need

  16. Constant Contact’s Educational Seminars and Workshops for your members. • Topics include… • Grow Your List Under Canada’s New Anti-Spam Legislation (CASL): Permission Marketing • Power of Email Marketing: Get a 43% return on your investment • Social Media Marketing – Beginner and Advanced • Supercharging Your Facebook Marketing • Grow Your Business with Email and Social Media: More leads, more results • Event Marketing Best Practices Contact Lisa Kember lkember@constantcontact.com to book a speaker.

  17. Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Email Marketing EventSpot Social Campaigns Online Survey Turn fans into customers with coupons, downloads, and contest on Facebook and get new likes and email sign-ups. Send personalized email newsletters and expand your audience with our list-building tools. Manage your events online: send invites, create an event homepage, and promote registration. Transform your communications into conversations with online surveys and polls.

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