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Perximity is Mobile Payment with Perks in Proximity!. Matching local merchants with great deals for their customers. “Perximity is the Costco of a small retail merchant network”. Problem. Making mobile payment affordable for the merchant and beneficial to customers. Merchants
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Perximity is Mobile Payment with Perks in Proximity! • Matching local merchants with great deals for their customers. “Perximity is the Costco of a small retail merchant network”
Problem Making mobile payment affordable for the merchant and beneficial to customers. • Merchants • Will Perks increase store traffic? • Will free checkout really save money? • Will merchant clusters increase volume? • Consumers • Will I save money? • Will I miss out on local deals? • Are the savings worth the price of membership?
Solution Perximity! – Perks in Proximity at POS
Solution Perximity! – Perks in Proximity at POS • Merchants • No Interchange • Free Ad Publishing • Free Ad Redemption • Efficient Processing • Consumers • Accumulate Saving • Increased Local Awareness • Local Concierge Shopping • Social Currency
Market Size • Top Down • Mobile Commerce: 38.8 Billion in 2013 and 53.4 Billion Projected for 2014 • Mobile Advertisers: 7.3 Billion in 2013 and 11.3 Billion Projected for 2014 • Bottom Down • 100 Million Smart Phone Users Domestically • The Average Adult spends 130 Minutes a Day on their smartphones • 40 Million USA Smart Phone Mobile Coupon Users
Business Model • Small Merchants – Free Transactions and Advertising • Exclusive Membership for Consumers – Member Fee Required for use of Perks • Large Merchants - $1 per day per POS station.
Proprietary Technology • ACH Originators • Patented One Time QR Code Usage • Proprietary matching algorithm for checkout and post checkout Perks The Secret Sauce • One-Time use QR Codes • Geo-Code Merchants • Geo-Aware of Transactions • Secure Cloud Based Information Storage
Marketing Plan • Online • Social Media • Videos • Website (www.Perximity.com) • Mobile • Affiliate with Service Providers to become Recommend App • Offline • Merchant Clusters • Area Specialist (Awareness Force) • Social Good Program
Team Frank Easterly, Chairman and Founder Frank Easterly oversees the strategic direction of the company. Frank has 30 years of experience in marketing and sales and 10 years of experience in payment processing. Frank has a BA from Virginia Military Institute and a MBA from the University of Virginia. Scott Genung, Operations VP Scott Genung oversees all settlement operations. Scott incorporates his 22 years of extensive payment processing and software development experience from 16 years with TSYS, an industry leader in both acquiring and issuing payment processing. Scott graduated from LaGrange College with a major in Computer Science. Nick Cianciolo, CTO Nick is the lead architect for Perximity system with a proven track record of delivering innovative technology solutions as a systems engineer; building one of the first dial-up internet service providers; developing innovative Internet solutions for top global brands including AT&T, Coca-Cola, Delta Airlines, Motorola, Navteq, Nokia, Verizon Wireless and Vodafone. Nick earned a B.S. in Astrophysics from Ball State University. Eric Wallin, Chief Architect Eric is the lead systems engineer for Perximity and in his 20+ years of experience, he has witnessed the 8-bit computing revolution, the infancy of the public Internet and the emergence of the modern mobile social computing era. Eric's breadth of technical understanding of this medium has guided him in engineering cutting-edge technology solutions for leading Fortune 500 companies, including Coca-Cola, Verizon, Caterpillar, Kimberly-Clark, Ritz-Carlton Hotels, SunTrust Bank and Bank of America. Eric earned his B.S. in Computer Science from Ball State University. Bryan Kessler, Architect Bryan is the lead coder of Perximity's financial transactions and during his 17 year career he has been responsible for the design, development, testing and tracking systems and special programs for AT&T, BP-Amoco, Xerox, LRI and Lifeschool International. He earned a BS in Industrial Engineering at Georgia Tech. Logan Ryan, Product Manager Logan Ryan oversees the marketing, market research and creative design of Perximity. Logan started her own web based design business, WebMax, in 2010 and she has extensive software development experience. Logan earned a BS in marketing at VCU. Jack Gardner, Support Services Jack Gardner provides operations support services and is a 30 year veteran of multiple high transaction processing environments including Huntington Bank of Ohio, Lincoln Marketing, and TSYS. Jack has demonstrated expertise in all facets of data processing, file operations, and high volume letter and credit card fulfillment activities.
Financial Milestones • Non Voting B Unit POM Raise $2,100,000 • Convertible Note Issued $200,000 • Outside Investor Advances $280,000 • Customer Advances $100,000 • Private Offering Memorandum dated 14 July 2012 (revised) is registered with SEC under Section D and authorized for a $5.0m raise. • Net funds available to raise under the registered Private Offering Memorandum are $2,900,000.
The Raise Request • Technical Plan: 5/13 - 8/13 $750,000 • Pre-Market Plan 6/13 - 8/13 $250,000 • Launch Plan 10/13 - 3/14 $1,000,000 • Contingency Plan 3/14 -12/14 $1,000,000 • Total Raise Request $3,000,000