2008 Color Expressions – Wood Grains: Contrast, Grey, Exotic, Resource Accountability, Authenticity

1. 2008 Color Expressions – Wood Grains

2. 2008 Color Expressions – Wood Grains Contrast • Reason This Trend Was Selected: • Running through the workshops was an overall theme identified as • CONTRAST. It was a thread that came up in each idea.

3. Contrast • Matte (raw timber) vs. Gloss • Light stain vs. Dark stain • White vs. Black • Vertical vs. Cross Grain

4. Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain White vs. Black Vertical vs. Cross Grain

5. Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain White vs. Black Vertical vs. Cross Grain

6. Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain White vs. Black Vertical vs. Cross Grain

7. Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain White vs. Black Vertical vs. Cross Grain

8. Ideas and Trends • Wood as Canvas • Grey • Resource Accountability • Technology • Exotic is Mainstream

9. 2008 Color Expressions – Wood Grains Wood as Canvas • Reason This Trend Was Selected: • Wood has been elevated from it’s traditional application

10. Wood as Canvas • Texture • Decoration • Gilding • Sheen • Pattern • Treating wood as a canvas for treatments • Wood as art

11. Wood as a Canvas Texture Decoration Gilding Wirebrush, sculpted, hand scraped

12. Wood as a Canvas Texture Decoration Gilding

13. Wood as a Canvas Texture Decoration Gilding

14. Source: Reddish Wood as a Canvas Texture Decoration-Furniture tattoos Gilding

15. Wood as a Canvas Texture Decoration Gilding

16. Wood as a Canvas Texture Decoration Gilding

17. 2008 Color Expressions – Wood Grains Grey • Reason This Trend Was Selected: • The Idea of Neutral

18. Grey • Color of sustainability • Naturalizing of Modern • Fashion

19. Color: Graying of Wood finishes Smoky wood tones

20. Color: Graying of Wood finishes Smoky wood tones

21. 2008 Color Expressions – Wood Grains Exotic is Mainstream • Reason This Trend Was Selected: • Global Markets Have Increased Availability

22. Exotic is Mainstream • Exotic Species • Exotic Layouts for Contrast

23. Exotic is Mainstream Exotic Species Exotic layouts with contrast

24. 2008 Color Expressions – Wood Grains Resource Accountability • Reason This Trend Was Selected: • Education in A & D Community Demands it • New Status Symbol • Standards Have Been Developed to Quantify It

25. Resource Accountability • Sustainable Harvested or Rapidly Renewable Woods • Re-claimed Woods • Need to verify authenticity (plantation woods) • Global Environmental concerns

26. Resource Accountability Bamboo Kirei Board

27. Resource Accountability Reclaimed Wood

28. 2008 Color Expressions – Wood Grains Authenticity is Important • Reason This Trend Was Selected: • Authenticity – Real of Perceived – Has Value

29. Authenticity • Technology supports the creation of realistic laminates, printed foils, etc. • Technology to replicate the real wood – recon, laminates, etc. • Wood manipulated by technology • Integration of manufactured wood into mainstream – recon • Real vs. Faux

30. Authenticity Printing processes on paper, Film, foil, glass

31. Wish List • Develop a design language to communicate for woods

32. Additional Talking Points • It was important to establish a baseline of information for all participants – since this was the first of it’s kind meeting, we did not assume everyone was on the same page • Our meeting represented a meeting of the minds of “real” wood and “engineered” woods – Technology was the bridge that facilitated this. Color, texture, graining, gloss – all these pertained to both types of wood. • All the concepts discussed are driven by a need to differentiate and elevate our product from our competitors