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HK Watch & Clock Fair 2010 On-site Survey

HK Watch & Clock Fair 2010 On-site Survey. Christine Kwok Managing Consultant Actrium Solutions 10 Sept 2010. Methodology. Date of Fieldwork : September 6 - 8 , 20 10 (*Day 1 to Day 3) Target Group s : 40 5 exhibitors; 70 0 buyers

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HK Watch & Clock Fair 2010 On-site Survey

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  1. HK Watch & Clock Fair 2010On-site Survey Christine Kwok Managing Consultant Actrium Solutions 10 Sept2010

  2. Methodology • Date of Fieldwork : September 6 - 8, 2010 • (*Day 1 to Day 3) • Target Groups : 405 exhibitors; 700 buyers • Method : Face-to-face interview at the Exhibition Venue 2

  3. Key FindingsExhibitors Key Findings Exhibitors 3

  4. Respondents’ Profile 4

  5. Respondents’ Profile 5

  6. Exhibitors’ Major Export Markets 6

  7. Exhibitors’ Core Businesses 7

  8. Exhibitors’ Outlook for 2011 Is Positive 8

  9. Biggest Growth Regions Are Chinese Mainland, US & India 9

  10. Over 60% of Exhibitors Are Currently Selling/ Planning to Sell to Chinese Mainland 10

  11. Nearly 40% of Exhibitors Selling to Chinese MainlandHave Appointed Sales Agents 11

  12. 66% of Exhibitors Selling to Chinese Mainland Anticipate Larger Sales Volume 12

  13. Strategies to Develop Chinese Mainland Market 13

  14. Strategies to Cope with Rising Costs 14

  15. Over 80% of Exhibitors Use HK Trade Fairs to Find New Buyers 15

  16. Nearly 80% of Exhibitors Use Trade Fairs to Launch New Products 16

  17. Over 80% of Exhibitors Have Received/ Are Negotiating Orders at the Fair Base: Valid Respondents (N=400) 17

  18. Key FindingsBuyers Key Findings Exhibitors 18

  19. Respondents’ Profile 19

  20. Major Markets Served by Buyers 20

  21. Buyers’ Core Businesses 21

  22. Over 70% of Buyers Mainly Source/ Trade Complete Products 22

  23. Over 60% of Buyers Source for Items Above US$15 (FOB) 23

  24. Buyers’ Major Sales Channels Are Watch Specialty Outlets/ Wholesalers 24

  25. Buyers’ Market Outlook for 2011 Is Positive 25

  26. Biggest Growth Regions Are Chinese Mainland, South East Asia & India Base: All Respondents (N=700) 26

  27. Most Popular Product Segment Is Fashion Watches 27

  28. Most Popular Colours Top 3 Watch Band Watch Case Watch Dial Black (35%) Black (35%) Black (35%) Black (35%) Black (35%) Black (35%) Black (48%) Black (48%) Black (48%) Black (48%) Black (48%) Black (48%) Black (48%) Black (46%) Black (46%) Black (35%) Black (35%) Black (48%) Black (46%) Black (46%) Black (46%) Black (46%) Black (46%) Most Popular White (27%) White (27%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) White (33%) White (33%) White (33%) White (33%) White (33%) White (33%) White (33%) White (33%) Metallic (24%) Metallic (24%) Metallic (24%) Metallic (24%) Metallic (24%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Silver (31%) Silver (31%) Silver (31%) Silver (31%) Silver (31%) Silver (31%) Silver (31%) Metallic (24%) Metallic (25%) Silver (31%) 28

  29. Nearly 50% of Buyers Have Increased No. of Orders, Order Size & Unit Price 29

  30. 18% of Buyers ExpectDelivery within 1 Month 30

  31. Nearly 80% of Buyers Use HK Trade Fairs to Contact New Suppliers 31

  32. 26% of Buyers Have Sourced Branded Timepieces 32

  33. Among Those Who Have Sourced Branded Timepieces, 71% Are CurrentlySourcing / Considering SourcingHK Brands 33

  34. The Biggest Edges of HK's Watch & Clock Industry 34

  35. 60% of Buyers Have Placed/ Are Negotiating Orders at the Fair 35

  36. Conclusion 36

  37. Conclusion • Market Outlook in 2011 • Both exhibitors and buyers have positive market outlook in 2011. • About 60% of them expected the market in 2011 to be better or much better then 2010. • For exhibitors, the biggest growth regions are expected to be the Chinese mainland (50%), US (20%) and India (18%). For Buyers, the biggest growth regions are expected to be the Chinese mainland (62%), South East Asia (15%) and India (13%). • Nearly 70% of exhibitors expect increase in sales volume to Chinese mainland. • Nearly 50% of buyers have increased number of orders, order size and unit price in 2010. • In order to cope with the rising costs, nearly 50% of exhibitors who have manufacturing plants in Chinese mainland indicated that they will increase price. So far this has not affected their sales volume. 37

  38. Conclusion • Competitive Edge of HK • 83% of exhibitors mainly use HK trade fairs to find new buyers. • Nearly 80% of buyers mainly use HK trade fairs to contact new suppliers. • 82% of exhibitors have either received or are negotiating orders at this Fair. • Buyers consider competitive edge of HK’s watch & clock industry includes high product quality and innovative product design. • Among those buyers who are sourcing branded timepieces, over 70% are currently sourcing/ considering sourcing for HK brands. 38

  39. EndThank You Key Findings Exhibitors 39

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