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Latino Anti-Homophobia & HIV Prevention Campaign: Miami 2008

Latino Anti-Homophobia & HIV Prevention Campaign: Miami 2008. Graffiti Walls. Core group of Latino gay men (n = 20) organized make-shift graffiti walls to rapidly assess neighborhoods and communities’ attitudes towards Latino gay men. “Attitudinal temperature taking” - November 27 - 30, 2007

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Latino Anti-Homophobia & HIV Prevention Campaign: Miami 2008

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  1. Latino Anti-Homophobia & HIV Prevention Campaign: Miami 2008

  2. Graffiti Walls • Core group of Latino gay men (n = 20) organized make-shift graffiti walls to rapidly assess neighborhoods and communities’ attitudes towards Latino gay men. “Attitudinal temperature taking” - November 27 - 30, 2007 • News print posted in public spaces inviting people to react to the prompt: • “Latino gay men are…” • “MSM are…” • “Los hombres gay son…” • “HSH son…” • Reactions were compiled, categorized into themes, and validated by the campaign’s organizers.

  3. Results • Organizers collected 168 words or phrases from four of five sites - Score, University of Miami, Hustler/soBAP, World Erotic Art Museum, Coco Walk (general public and Latino gay sites). • Words and phrases were categories into four themes: • Stigmatizing homo-negative terms • Positive gay stereotypes • Stigmatizing race-based stereotypes • Affirmations and expressions of support

  4. Stigmatizing Homo-negative Terms • Not natural • Confused • Evil • Bad • Fucked up • Not men • God doesn’t want that • Lo Peor • Flamers • Wrong • Crazy • Party

  5. Outspoken Great shopping buddies Liberal Dress well Great Dancers Sweet Artistic Creative Stylish Friendly Cute Cachondos (sex appeal) Tiernos (gentle) Ricos Exoticos Have good taste Different Fashionable Confident Positive Gay Stereotypes

  6. Unfaithful Slut Broke Cheap Narcissistic Hot Sexy Lazy Caliente Uncut Horney Selfish Players Perros (dogs) Hijos de Puta! (sons of bitches) Immaduros (immature) Irresponsables. (irresponsible) Papasitos Candy Mentirosos (liars) Vulgares (vulgar) Manipuladores Posesivos Caros Falsos Infieles Celosos Hunks Jealous Make out best Physically and emotionally warm Passionate Tacanos (stingy) Groseros (nasty) Bulliosos Faciles (easy) Avaricioso (greedy) Insasiables (insatiable) Lo major Stigmatizing Race-based Stereotypes

  7. Adorable Brilliant Strong Cool Funny Awesome Human Beautiful Fun Brave Like me, like you Lucky Trabajadores Lo Mejor Devino Fabulous Great Best friends Misunderstood OK with me Like every other man Whatever floats your boat My brothers Gifted Lovely Special We are the best Fighters Smart Atrevidos (daring) Dulce Graciosos (funny) Divino Cojonudos (gutsy) Fulfilled Content It’s no one’s business Be what you want to be Affirmations & Expressions of Support

  8. Community Attitudes [168 terms categorized]

  9. Implications for Campaign • Target Audiences • General Public • Other Latino gay men • Message Framing Strategies • Build on affirmations and expressions of support • Raise awareness about the negative effects of homophobia • Link to the risk for HIV • Link to race-based stereotypes and objectification

  10. Politics of Representation • Range in body type, look, ethnicity, age • Believable to local communities • Avoid sexual objectifying models • Link look and feel with message • Bodies in context or strategically/sensitively presented

  11. Build Community… • Latino gay men portrayed positively, in groups. • Features findings from the graffiti wall exercise. • Directed at mainstream Latino communities.

  12. Words Hurt • Features close up portraits of Latino gay men as a strategy for forcing the viewer to have to reconcile with the subject. • Uses findings from the graffiti walls largely generated from other Latino gay men. • Directed at Latino gay men.

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